With Dealer.com, your dealership ensures shoppers find what they’re looking for on your site no matter how they browse, search or carry their shopping experience from site to site.
How AI-Powered Website Personalization Works
Experience Optimization, also known as Dealer.com’s website personalization engine, works by taking a visitor’s previous shopping activity from Autotrader, KBB.com and Dealer.com websites, and using AI and automation to dynamically customize what they see on portions of your Dealer.com website.
You can enhance their shopping experience by providing tailored, relevant inventory and incentive recommendations for your customers based on the vehicle(s) they’re shopping for and how much they’re willing to spend.
By leveraging a customer’s browsing behavior, search history, and entered data to personalize your website offerings, you’ll see increased engagement and lead conversion. In fact, you’ll double VDP views and boost lead submissions by 33% compared to non-personalized vehicle offerings.*
Increase Customer Engagement on Your Site
Ready to see how personalization can lead to increased lead conversion and satisfied customers? Schedule a quick demo and we’ll show you how to start personalizing the customer experience on your website.
*Source: Statistics based on 9,582 Dealers that have utilized Modern Specials, comparing shoppers that only saw Personalized Specials impressions vs shoppers that only saw Non-Personalized Specials impressions from 01/01/2024 – 07/31/2024.