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Optimize sales performance with one powerful system

Find your buyers everywhere and own every moment

Grow revenue and relationships with insights and strategy powered exclusively by Dealer.com and Cox Automotive. Deliver the right message to the right consumers at the right time and come out ahead of the competition.

Personalized Websites

A digital storefront that delivers personalized experiences.

Precision Advertising

Deliver personalized experiences using real-time buying signals.

Marketing Services

Digital marketing expertise built for dealerships.

Flexible Retailing

Build trust by letting consumers choose a more transparent, convenient path to purchase.

Better data. Better results.

0 %

increase in VDP views²

0 %

higher form conversion rate²

0 x

More likely to pencil a deal²

Take a Self-Guided Tour

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Dealer success stories

From websites to strategy, we partner with more than half of all franchised dealerships to help them increase customer acquisition, sales and satisfaction. Check out their stories and find out how we’ve partnered to help them achieve impressive success.

Between an incredibly organized and easy to use platform and a well-oiled, proven support team, and all the analytics as a bonus, Dealer.com has been a top-notch partner in every respect and I could not recommend them enough.

Scott ShephardeCommerce Director, Classic Cadillac of Atlanta

The pre-qualification leads were the hottest leads we had. As soon as one of those came through, our CRM flagged it so we could call within minutes. These customers were ready to move forward, which eliminated a lot of the arm wrestling and price negotiation we got with traditional buyers.

Casey FlynnSales Manager, Lion Country Kia

We tried smaller vendors but needed to think bigger. Dealer.com has the capability to help us do that. We’re seeing measurable results, more flexibility, and more consistency across our entire digital strategy.

Demetrius MooreMarketing Manager, Ramey Auto Group

Analyze your website metrics

Learn how to use your digital storefront metrics to your greatest advantage.

Dealer Resources

Find the insights you need to meet the changing digital and consumer landscape.

You Say You Want A Revolution…

An industry-wide movement is taking place and dealerships who resist or don’t get onboard risk seeing their lots get left in the dust. The million-dollar question is: How do dealers embrace this revolution and make the RIGHT marketing changes to support the current landscape and set them up for success in the future?

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What Consumers Want From a Digital Shopping Experience

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

Case Study: The Numbers Don’t Lie

Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.

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¹2020 Cox Automotive Car Buyer Journey Study.

²Statistics based on a Dealer.com study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period from Jan 2020-June 2020. We compared visits where shoppers were exposed to personalized content versus visits where they were not.