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Optimize sales performance with one powerful system


Find your buyers everywhere and own every moment

Grow revenue and relationships with insights and strategy powered exclusively by Dealer.com and Cox Automotive. Deliver the right message to the right consumers at the right time and come out ahead of the competition.

A digital storefront that delivers personalized experiences.

Deliver personalized experiences using real-time buying signals.

Digital marketing expertise built for dealerships.
Build trust by letting consumers choose a more transparent, convenient path to purchase.

Better data. Better results.

0 %
Group 27

increase in VDP views2

0 %

higher form conversion rate2

Group 25
0 x

More likely to pencil a deal2

Group 26

Take a Self-Guided Tour

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

Dealer success stories

From websites to strategy, we partner with more than half of all franchised dealerships to help them increase customer acquisition, sales and satisfaction. Check out their stories and find out how we’ve partnered to help them achieve impressive success.

Dealer Resources

Find the insights you need to meet the changing digital and consumer landscape.

You Say You Want A Revolution…

An industry-wide movement is taking place and dealerships who resist or don’t get onboard risk seeing their lots get left in the dust. The million-dollar question is: How do dealers embrace this revolution and make the RIGHT marketing changes to support the current landscape and set them up for success in the future?

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What Consumers Want From a Digital Shopping Experience

Why are some digital shopping experiences more successful than others? What motivates consumers to move through the digital shopping experience with one dealership and drop off with another? These are complicated questions with more than one answer, but in the end it all comes down to the consumer experience.

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12020 Cox Automotive Car Buyer Journey Study.

2Statistics based on a Dealer.com study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period from Jan 2020-June 2020. We compared visits where shoppers were exposed to personalized content versus visits where they were not.