Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these insights to drive more efficient, profitable, and connected experiences.
To watch/listen to the full episode, check it out HERE.
Dealer.com-Centric Takeaways:
- Click to Close Is a Journey, Not a Moment: Our tools at Cox Automotive can help you track and optimize every micro-interaction—from ad click to final signature—ensuring a seamless path to purchase that reflects how consumers actually shop.
- First-Party Data Is Your Competitive Advantage: Dealer.com empowers you to activate your own data— website behavior, advertising data, and email engagement—to deliver hyper-relevant marketing and follow-up strategies that resonate with today’s car shoppers.
- Omnichannel Expectations Are the New Standard: Consumers expect a frictionless experience across digital and physical touchpoints. Dealer.com’s integrated digital retailing solutions reduce repetitive steps and unify the journey from online to in-store.
- AI-Powered Personalization Drives Results: Dealer.com’s AI capabilities offer real-time insights, predictive recommendations, and automation that enhance both shopper engagement and staff productivity.
- Know Your Blind Spots—And Eliminate Them: Dealer.com’s analytics suite helps you move beyond outdated website and advertising metrics. By tracking every step of the customer’s journey, you gain transparency and actionable insights to improve ROI.
