BURLINGTON, March 25, 2021 – As part of an ongoing effort to combat ad fraud, Dealer.com has been honored for the fourth consecutive year with a Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting online ad deception and increasing trust in the digital advertising industry. Dealer.com, the premier auto industry digital marketing solution, is the only automotive advertising company to attain this important certification from TAG.
Ad fraud is an increasing threat to dealership budgets, and with ever-growing consumer digital media consumption, protection against malicious online activity is more important than ever. Dealers continue to shift their advertising dollars away from linear TV into the digital advertising space, and surges in consumer use of connected TV provide even more opportunity for fraudsters who seek to benefit from the higher CPMs of video ads. This growth makes programmatic video a prime target for bots and other forms of fraud.
“At Dealer.com, we have an unwavering commitment to fight against fraudulent advertising activity and to safeguard maximum protection for our dealership partners,” said Heather Ellis, associate vice president Dealer Marketing Operations for Dealer.com. “Dealer.com’s advertising solution has been designed specifically for the automotive industry, and through ongoing efforts to improve our platform we continue to be the leader in taking a hard stance against ad fraud. The proof is in the data. From the moment our customers launch their first display campaigns with us, the fraud rate on their impressions can drop to a very low 1% or less.”
Since 2017, Dealer.com has utilized technology to identify and block fraudulent activity prior to purchasing impressions. To help ease the complexity of ad buying, Dealer.com works closely with dealers providing preventative solutions to monitor and help ensure their ad investments are reaching real consumers. Dealer.com customers are in control with the ability to analyze the full performance of their advertising campaigns and drive maximum demand for their inventory.
TAG launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. TAG is dedicated to fighting against ad fraud, including ad tech giants like Google, Facebook and others. Companies that are shown to abide by the Certified Against Fraud Guidelines receive the Certified Against Fraud Seal. To learn more about TAG, visit https://www.tagtoday.net/certifications.
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit www.tagtoday.net.