BURLINGTON, April 18, 2024 – As part of an ongoing effort to combat ad fraud, Dealer.com has been honored for the sixth consecutive year with a Certified Against Fraud Seal from TAG (Trustworthy Accountability Group), the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising.
Ad fraud is a continuing threat to dealership budgets, and with ever-growing consumer digital media consumption, protection against malicious online activity is more important than ever. Dealers continue to shift their advertising dollars away from linear TV into the digital advertising space, and surges in consumer use of connected TV provide even more opportunity for fraudsters who seek to benefit from the higher CPMs of video ads. This growth makes programmatic video a prime target for bots and other forms of fraud.
“At Dealer.com, we have an unwavering commitment to fight against fraudulent advertising activity and to safeguard maximum protection for our dealership partners,” said Heather Ellis, AVP Digital Marketing, Dealer.com. “Dealer.com’s advertising solution has been designed specifically for the automotive industry, and through ongoing efforts to improve our platform we continue to be the leader in taking a hard stance against ad fraud. The proof is in the data. From the moment our customers launch their first display campaigns with us, the fraud rate on their impressions can drop to a very low 1% or less.”
For the past six years, Dealer.com has utilized technology to identify and block fraudulent activity prior to purchasing impressions. To help ease the complexity of ad buying, Dealer.com works closely with dealers providing preventative solutions to monitor and help ensure their ad investments are reaching real consumers. Dealer.com customers are in control with the ability to analyze the full performance of their advertising campaigns and drive maximum demand for their inventory.
TAG launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. Companies that have demonstrated their compliance with TAG’s Certified Against Fraud Guidelines receive the Certified Against Fraud Seal. To learn more about TAG, visit https://www.tagtoday.net/certifications .
About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear Capital™, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately owned, Atlanta-based company with $22 billion in annual revenue. Visit coxautoinc.com or connect via @CoxAutomotive on X, CoxAutoInc on Facebook or Cox-Automotive-Inc on LinkedIn.
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