CRM Receives ADP Dealer Services Third-Party Access Program Certification

Integration with ADP’s Dealer Management System Streamlines Sales and Service for Dealers

Burlington, VT and Hoffman Estates, IL, September 24, 2013 –, a leading provider of marketing and operations software for the automotive industry, today announced the successful completion of ADP Dealer Services Third-Party Access Program for its Customer Relationship Management (CRM) solution.  As a result of the certification, dealers can more efficiently track and report sales and service progress in real-time through the direct push and pull of historical data, customer information, service repair orders, and sales promotions between’s CRM product and ADP’s Dealer Management Software (DMS).

“By integrating with ADP’s DMS for our CRM product, we are bringing greater efficiencies to the car selling process,” said Alex Snyder, senior director of Product Design at “When the key elements of data are consistent and can easily be integrated into a common platform like’s, we are able to alleviate a lot of the painstaking red tape that hampers efficiency. For instance, now, our dealers will be able to push deals they’ve penciled in our CRM directly into ADP – this alone will save them a lot of time and effort and help them get back to doing what they do best: selling cars.”

The certification covers existing functionality of’s CRM and anticipates future features, including the ability to push current client deals into the ADP DMS.  This particular functionality leverages the Pencil Tool, which allows dealers to present payment options instantly by simply entering a vehicle’s selling price.  Pushing current sales deals from the Pencil Tool to ADP’s DMS enables dealers to better track the success of their promotions and revenues.’s CRM solution was developed with the dealer-first perspective to ensure the product meets real-world needs and expectations for flexibility, ease-of-use, and relevancy.  For more information about the company’s CRM solution, visit

About is the automotive industry’s leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company’s platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company’s unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. For more information on can be found at

About ADP
With more than $11 billion in revenues and more than 60 years of experience, ADP® (NASDAQ: ADP) and its 60,000 employees serve approximately 620,000 clients in more than 125 countries.  As one of the world’s largest providers of business outsourcing and Human Capital Management solutions, ADP offers a wide range of human resource, payroll, talent management, tax and benefits administration solutions from a single source, and helps clients comply with regulatory and legislative changes, such as the U.S. Affordable Care Act (ACA).  ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes.  ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world.  For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company’s Web site at The ADP logo and ADP are registered trademarks of ADP, Inc.  All other marks are the property of their respective owners. Copyright © 2013 ADP, Inc.