Digital Retailing Wins Best Cross Platform Integration, Brings Personalized Digital Dealership Experience to Shoppers
Burlington, VT (March 16, 2021)— Dealer.com, a premier digital marketing solution and partner for automotive dealerships, recently was recognized as a winner of the 2021 AWA Award in the category of Digital Retailing + Best Cross Platform Integration. The award was presented by Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics and digital retailing.
“Tools like Digital Retailing that intelligently move more processes online – like valuing trades or taking a look at payments, helping consumers understand their real purchase power – provide a great opportunity to educate and guide shoppers through an entirely new workflow,” said Bob George, assistant vice president of product management at Dealer.com. “It’s always an honor to be recognized by the AWA and Brian for our innovation and excellence.”
Consumers who start deals online using Dealer.com’s award-winning guided Digital Retailing experience enjoy a flexible, frictionless, intuitive workflow, resulting in increased engagement and more sales opportunities for dealers. A recent study found consumers are 5 times more likely to submit a lead with this solution. Built from comprehensive research and rigorous testing, the redesigned user interface from Dealer.com and Cox Automotive breaks down a complex process into small, simple steps that provide shoppers with more transparency, trust and control over the process. Shoppers can build their deal from anywhere with any device, and the adaptable interface enables an enhanced store process that fully supports a dealership’s sales team by eliminating duplicate data entry and back-and-forth. Consumers enjoy faster deal-making and less time potentially spent in-store, and dealership staff can pick up an online deal exactly where a consumer left off, viewing all activity in a single customer record, and initiate deal scenarios quickly, all from within the CRM.
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, online merchandising, fixed operations, social media and more.
At the 2021 AWAs, Brian Pasch recognized the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders and innovators this past year. For more information and the full list of all AWA award winners, visit https://www.brianpasch.com/research/awa-winners-2021/.
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com
About Brian Pasch:
Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry: “Remote Retailing Blueprint,” “Just Faster,” “Automotive Marketing Playbook,” “Who Sold It?,” “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” Unfair Advantage,” and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.
 Comparison of visits with vs. without Digital Retailing activities, Dealer.com hosted websites. Data from Jun–Dec 31, 2020.