Winner of Business Intelligence Tools, Website Merchandising, Digital Retailing, U.S. Websites and Digital Marketing Awards
Burlington, Vt., Feb. 13, 2019 – Dealer.com, a Cox Automotive brand, won five Automotive Website Awards from the PCG Consulting Group, as it continues to provide dealers with digital innovations that create a more engaging, personalized, and streamlined shopping and buying experience. With the 2019 Automotive Website Awards, PCG honored some of the most innovative companies in automotive digital marketing.
“Today’s car-buying environment is evolving rapidly, and consumers are looking for dealers to offer digital solutions that streamline the shopping and buying process,” said Mike Rother, senior vice president and general manager for Dealer.com. “We’re extremely proud to be the recipient of five AWA awards this year. Dealer.com is focused on innovation that connects the online and in-store experience while driving results for our dealer partners.”
Dealer.com solutions received the following awards:
- U.S. WEBSITES: Dealer.com Website Platform
Dealer.com websites deliver a modern, interactive, and personalized digital storefront for automotive shoppers through state-of-the-art design, immersive inventory pages and all-new site architecture that ensures speed, security and flexibility.
- DIGITAL MARKETING: Dealer.com Experience Optimization
Dealer.com’s Experience Optimization technology creates data-driven personalization across a dealer’s website in real-time and gets shoppers in front of the vehicles and specials that matter most to them. Delivered through automation and based on previous shopper data from Dealer.com, Autotrader, and Kelley Blue Book, Experience Optimization delivers the modern eCommerce experiences that consumers have come to expect and is proven to increase VDP engagement and leads submissions. Visitors who were served personalized recommendations were 2.5 times more likely to click to the vehicle details page, and 12% more likely to submit a lead*.
- WEBSITE MERCHANDISING: Dealer.com Managed Content & Creative
Dealer.com’s Managed Services offer dealers cutting-edge strategy and execution to bring dealers the SEO, content and creative, and social media services needed to differentiate their dealership, drive more sales and book more service appointments. Dealer.com’s content and creative team combines agency-grade creative with strategic auto industry insight to deliver custom campaigns that increase engagement across a variety of dealer marketing channels.
- DIGITAL RETAILING: Dealer.com Accelerate Digital Retailing
Digital Retailing, powered by Cox Automotive, creates a faster, smoother, and more transparent path to purchase right from the inventory pages on a dealer’s website. The technology allows clients to work deals online just as they would in-store and has been shown to double close rates and increase proﬁtability.
- BUSINESS INTELLIGENCE TOOLS: Dealer.com Compass Strategy Solution
Dealer.com’s Compass Strategy solution empowers dealerships with a comprehensive multi-channel digital advertising strategy tool fueled by a dealer’s goals and market data. It provides dealer partners with data-driven recommendations that form a complete advertising portfolio, equipped with search, display, video and social media options. These suggestions help dealers determine where to spend money across various advertising channels based on business goals.
The City Club of San Francisco hosted the AWA Awards reception on Jan 24, 2019, where Pasch Consulting Group honored the best website and technology products and vendors for car dealers. For more information, and a full list of all AWA Award winners, visit https://awa.autos/.
*Dealer.com 2017 A/B Shopper Engagement Study