Updates to Product Suite Aid in Connecting Online to In-Store Car-Buying Process
Burlington, V.T., January 26, 2017 – Dealer.com, a Cox Automotive brand, today announced several product introductions and enhancements across its integrated platform of Websites, Digital Retailing, Advertising, and Managed Services. Available as individual offerings but engineered to work seamlessly together, the upgrades will help dealers design a unique strategy that engages today’s car shoppers and connects the online to in-store sales process.
“Working in tandem with Cox Automotive brands Kelley Blue Book and Autotrader, Dealer.com is redefining how dealers do business with their customers through our integrated and innovative products that streamline the process and take the hassle out of car shopping, “said Mike Rother, General Manager of Dealer.com. “With the unified marketing solution of our three brands which is unlike any in our industry, 2017 is going to be a great year for dealers.”
Dealer.com’s new products and enhancements focus on four areas to elevate the dealer experience, including in the vital areas of their “virtual showroom” and digital advertising portfolios. They include:
- Enhanced Digital Retailing tools. Dealer.com’s integrated Digital Retailing solution — which streamlines online deal-making through a uniquely comprehensive workflow that includes payment, trade, and credit tools, as well as F&I menu selling and deal communication — has been upgraded with several user experience improvements and the ability to deliver Kelley Blue Book valuation tools.
- Enhanced Digital Advertising solutions. Dealer.com’s multichannel digital Advertising solution now aligns search, display, video and social channels, improved mobile delivery, and a new Compass tool in the dashboard which will allow dealers to optimize for performance. This combination makes it possible for dealers to influence consumers at every stage of today’s digitally-driven shopping process with integrated data-targeting ad campaigns.
- New Website content personalization and enhanced specials. Offered through a new “Experience Optimization” package, Dealer.com’s market-leading website platform now makes it possible for dealers to merchandise their inventory more effectively and deliver consumer-specific content based on their shopping behavior from Autotrader and KBB.com. This capability allows dealers to dynamically serve the inventory and content that is most relevant to individual consumers. Additionally, Dealer.com’s website platform also includes new mobile user experience enhancements and data security upgrades.
- Enhanced Managed Social Media Service – Dealer.com’s turnkey Managed Services offering is enhanced with improved social media services, allowing dealers to deliver a sophisticated social and community management strategy – including integrated content coordination on every major social channel and reputation monitoring.
“It’s no surprise that today’s car shoppers are more informed than ever before, doing thorough research online before even stepping foot into a showroom,” said Andy MacLeay, Director of Digital Marketing at Dealer.com. “The unification of Dealer.com’s new and enhanced product offerings engage car buyers through every step of online shopping and deal-making, streamlining the overall experience and closing more deals for dealers.”
Dealers who would like to learn more about Dealer.com’s products can visit Dealer.com Booth No. 1337 at NADA 2017 or www.dealer.com/products.
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.