Digital Marketers, Dealers Escalate Battle of the Bots

“It is important for us to recognize it as an issue and do something about it,” says’s Andy MacLeay.

Out, damn bot.

That’s the battle cry of legitimate marketers who are intensifying the fight against digital ad fraud.

As more shopping and advertising shifts online, auto dealers and others face a major modern threat from shady characters who use click bots to illegally boost ad traffic and reap the illicit rewards.