February 2, 2012 (Burlington, VT) – Dealer.com, the global leader in online marketing solutions for the automotive industry, today announced the launch of Dealer.com Digital Website Suite, an integrated solution that brings together the essential digital website tools into a single offering for one convenient price. The Dealer.com Digital Website Suite enables customers to efficiently drive their dealership’s marketing strategy with easily accessible and manageable tools for video, mobile, enhanced inventory merchandising and management, analytics and reporting.
“Dealer.com continues to enhance our already powerful digital marketing solutions with richer features that are easy to use and manage,” said Mark Bonfigli, CEO of Dealer.com. “Our in-depth understanding of consumer behaviors and the auto market, along with advanced digital marketing technologies and strategies, allows us to bring to market a single-vendor, integrated solution that maps precisely to what dealers need to grow their business, and to what car shoppers are responding to online.”
Applications like video, mobile and real time inventory management, which were once considered cumbersome and inefficient to manage, are now more seamlessly incorporated into dealer customers’ online marketing channels. The Dealer.com Digital Website Suite of tools is based on a common platform for easy integration, and offers a holistic view of metrics for every application, giving an accurate and customizable report of marketing efforts.
The solution includes the following features:
- Designs backed up by UX testing/analysis: Best-of-breed designs fused with usability and conversion-focused testing enable high performance sites
- Mobile SmartSites: Full mobile website solution including video, mobile editing tools and reporting to ensure a positive mobile experience
- Video SmartSites: Consolidates all vehicle videos, video blog, video gallery and video upload toolkit allowing dealers to own and maximize video/V-SEO on their website
- CallTracking: Included for both website plus mobile for full call tracking, administration and reporting through one platform
- IncentivesManager: Automates display of manufacturer and dealer incentives; directly integrates inventory pricing and payment calculator into VLPs/VDPs based on custom rules
- Inventory Manager with Mobile Lot Capture app: Easily captures, manages and merchandises online inventory from a desktop, laptop or mobile phone
- Inventory Marketing: Exports inventory to unlimited destinations, auto-generate Ebay and Craigslist templates and create professional window stickers and buyer’s guides
- ControlCenter: Manages all online advertising and website tools, media, content and reporting through one login
- Performance Analytics: ControlCenter reporting dashboard displays the results of ongoing and historical data, offering more visibility into traffic sources and lead generation
For more information on Dealer.com’s Digital Website Suite, please visit here. Or visit us at the NADA Convention & Expo, February 3-6 in Las Vegas, booth 3301.