Multi-channel, data-powered, dealer-first advertising services that drive traffic, engagement and leads.
Harnessing the robust data of Cox Automotive brands like Kelley Blue Book, Autotrader and more, Dealer.com Advertising helps you connect with the right shoppers by delivering the right message at the right time.
Dealer.com Advertising solutions make an immediate impact and produce real results.
On average, dealers who leveraged Dealer.com Advertising solutions saw an increase in quality site visits.*
Customers on Dealer.com sites typically spend twice as long shopping on the dealer’s site.*
Visitors who accessed a Dealer.com-powered site were more likely to pencil a deal.*
*Average performance of 464 Dealers using search and retargeting channels vs. 291 using search, display, retargeting, Facebook, Video, and SEO, June – November 2020.
Never before has there been more personalized, integrated advertising opportunities for dealers. In display, paid search, social, connected video and more, Dealer.com Advertising connects you with active car shoppers before they visit your site.
Do you know your digital target audience? Dealer.com Advertising taps into billions of automotive-specific buying signals from across the Cox Automotive family of brands. From this combination of first-party client, consumer, and vehicle data, we build actionable insights to help you create, manage and deploy personalized ad campaigns that incorporate advanced data targeting, AI and purposeful creative.
Our significant industry presence allows us to leverage partnerships with leading fraud-busting powerhouses like White Ops and the Trustworthy Accountability Group, ensuring your advertising connects with real humans, and allowing you to get more out of your digital advertising dollar.
See how we capitalize on the best data in the industry by creating advertising solutions that connect with real car shoppers who are ready to purchase.
Digital advertising has evolved from a component of retail automotive marketing to the cornerstone of effective targeting and selling strategy. So, how do you get the most out of it?
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Add even more punch to your digital program.
Personalize the experience for shoppers who come to your site.
Marketing expertise on tap from our team to yours.
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