Number+Dust 2@2x

164% more advertising leads

You Deserve Better

profit

Make smarter investments and own the moments that matter most with the power of first-party data from Cox Automotive. Reach the right target at the right time with the right message, so you can sell more cars more profitably and deliver a superior dealership experience.

Data that Delivers

Number+Dust 2

164% more advertising leads

You Deserve Better

Profit

Make smarter investments and own the moments that matter most with the power of first-party data from Cox Automotive. Reach the right target at the right time with the right message, so you can sell more cars more profitably and deliver a superior dealership experience.

Create Demand and Reach Shoppers Everywhere

Drive traffic, engagement, and leads with multichannel, data-powered, dealer-first advertising services. Benefit from a continuous flow of buying signals across the Cox Automotive portfolio.

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Data-driven Insights. Data-proven Results

Make an immediate impact and produce real results with Dealer.com Advertising solutions powered by exclusive Cox Automotive data, the largest, most comprehensive, first-party automotive data in the world.²

150 %

more visits

On average, dealers who used Dealer.com Advertising solutions saw an increase in quality site visits.

0 %

more VDP views

Customers on Dealer.com sites typically spend twice as long shopping on the dealer’s site.

0 %

more leads

Visitors who accessed a Dealer.com-powered site were more likely to pencil a deal.

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First-party data. First-class insights.

Access the largest, most comprehensive, first-party automotive data available exclusively from Cox Automotive, including Autotrader and Kelley Blue Book. Future-proof your ability to target potential customers with accuracy and efficiency in the fast-approaching cookie-less world.

Meet consumers right where they are

Grow customer connections, leads, and conversions with a multichannel marketing strategy, from social posts to paid search to Connected TV videos. All informed by a continuous flow of buying signals across the Cox Automotive portfolio.

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Dedicated advertising experts

Get a team of experts focused on making sure your advertising is seen by real humans. We make sure you get the most for your digital advertising dollar through leading fraud-busting powerhouses like HUMAN and the Trustworthy Accountability Group.

Data you can do something with

Capitalize on the best data in the industry with advertising solutions that connect with real car shoppers who are ready to purchase.

The Dealer’s Guide to

Digital Advertising

Digital advertising has evolved from a component of retail automotive marketing to the cornerstone of an effective targeting and selling strategy. 

Download our e-book to find out how to get the most out of your digital advertising efforts.

Thank You!

Access your copy of The Dealer’s Guide to Digital Advertising below.

Dealer.com is the industry’s only end-to-end marketing solution.

Build your brand. Increase conversions and ROI with strategies and tools that maximize your digital program.

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Websites

Personalize the experience for shoppers who come to your site.

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Digital Retailing

Simplify your sales process, drive more profitable leads and deals.

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Content & Creative

Marketing expertise on tap from our team to yours.

¹Statistics based on a Dealer.com study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period from Jan 2020-June 2020. We compared visits when shoppers were exposed to personalized content vs when visits were not exposed to it.

²Statistics based on a Dealer.com study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period from Jan 2020-June 2020. We compared visits when shoppers were exposed to personalized content vs when visits were not exposed to it.

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