Dealer.com’s Genesis Package drives successful digital strategy and enables shoppers to complete much of the purchase process online by connecting automotive’s top inventory and website technologies, configuring them for optimal engagement, and backing them with strategic partnerships and comprehensive support. We are proud to offer Genesis dealers the industry’s most powerful digital solution, featuring industry-exclusive Seamless Websites on compliant Genesis designs, integrated Digital Retailing tools that initiate deals online, a new analytics platform, and consultative digital advising.
Informed by pioneering research into automotive shopping patterns, Seamless Websites provide a tailored, device-specific experience. Rather than simply a “scaled down” version of a desktop site, Seamless sites deliver optimal depth and detail through every individual device experience – from homepage to vehicle listings and details pages – resulting in intuitive efficiency, complete brand continuity, and greater engagement and conversion potential.
Every device experience – desktop, mobile, and tablet – is manageable and configurable in one intuitive Composer view, offering centralized control that combines the power of mobile automation with the flexibility of customization. Either make one update that cascades across every device experience automatically, or customize the experience across specific devices based on your particular strategy or insight derived from integrated visualizations like heat mapping and widget mapping, multivariate experiments, and other page-by-page analytics.
Dealer.com Digital Retailing drives shoppers down the path to purchase and initiates and makes deals online. Fully controllable and configurable for dealers, Digital Retailing combines payment, trade, financing, and deal-making tools to increase shopper engagement and generate stronger leads and more sales. Key features:
- Real-time payment calculations with PaymentDriver®
- Accurate trade-in offers with TradeDriver®
- Secure finance applications with FinanceDriver®
- MyCars™ shopping cart
Inventory Digital Marketing
Dealer.com synchronizes everything you need to digitally market and merchandise your lot. Connected tools bring vehicle data to life through automation and analytics, powering successful pricing and brand strategy across your website and syndicated everywhere your customers shop for cars.
Success starts with Inventory Lifecycles – which combines the industry’s most powerful automation with complete visibility across your digital strategy. Lifecycles provides centralized insight into every vehicle on your lot, the ability to forecast effectively, and the power to execute profitable merchandising strategy accurately and instantly on your site and throughout the web.
Seamless Inventory integration means Genesis and dealership incentives are delivered accurately across your website, including vehicle information pages, where shoppers are the most likely to convert. The fully automated process ensures total control and consistency – from your own specials to group or OEM-level incentives. And it’s easy to adjust everything – from page appearance to specific publishing rules.
No one takes better care of dealers than Dealer.com. Our Client Services team is dedicated and integrated with our other expert digital marketing teams to work as one, fully connected and coordinated support system for dealers. We share more knowledge and resources more quickly and easily, both internally and with you, than any other service provider can. From technical issues to strategic planning, from one technology to the next – Client Services brings you the solution to all your day-to-day and long-term digital marketing challenges.