Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.


A Message from Wayne Pastore, General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

March 20, 2020

Support The At-Home Experience

June 17, 2020
By Kevin Byer, Director of Sales at  The past several months has brought lasting change to the automotive industry. While consumers…

Build an SEO Strategy for the Future

May 19, 2020
By Dan Durick, Director of SEO  Coming through recent events feels a bit like we’ve time traveled.…

Celebrate Every Win to Elevate Your Online Reputation

May 18, 2020
By Miranda Jonswold, Senior Social Media Coordinator  Contributors: Matt Murray and Jake Hughes, Widewail  For shoppers…

The New Currency of Convenience

May 11, 2020
By Katie Wilkins – Sr. Director, Product Management  The Digital Storefront is, now more than…

Questions to Ask Yourself Before Investing in Digital Video Advertising

April 28, 2020
By Jon Torrey, Senior Product Manager  Digital video advertising has proven to be an effective channel for reaching audiences and…

Craft Effective Digital Marketing Communications in a Changing Environment

April 23, 2020
By Kate Quinn  With government and public health updates being released every day, you may feel the need to follow this lead and share all the…

Best Practices for Engaging Customers Through Social Media

April 22, 2020
By Miranda Jonswold  Contributor: Matt Murray, CEO and Founder of Widewail  While social distancing guidelines remain in place, people have become increasingly reliant on digital tools…

Video Advertising for Tier 1 and Tier 2: The Advantage

April 16, 2020
By Jon Torrey  Video marketing helps Tier 3 dealerships put their messages in front of their audiences, and’s A-team of industry…

Data, Insights and Opportunities in the Age of Social Distancing

April 14, 2020
By Charles Miller The US is a diverse place, and as a result, we see diversity within data. While we’ve generalized our…

Digital Advertising as the Car Shopping Experience Evolves

April 8, 2020
By Scott Blodgett  As car shopping moves from traditional retail to an online environment, your customers will be leveraging…



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