Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Article

Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…

November 3, 2020
Article

Are You Up to Speed on the Google Page Experience Update?

April 7, 2021
You may have heard, or surmised from the title, that Google will be updating their search algorithm to include a signal called Page Experience.   This update is set to launch in…
Article

3 Takeaways from the Recent Evolution of Automotive Digital Retailing

March 26, 2021
Well before 2020, and the disruptions that occurred during this tumultuous year, dealers have known that automotive retail is destined to increasingly take…
Article

3 Ways to Offer Shoppers a Differentiated Digital Experience

March 22, 2021
Automotive digital marketing and avocados have something in common – both have fairly short “Best By” consumption timeframes, where something that recently seemed…
Article

Tips for Personalizing Marketing Initiatives to Drive Site Traffic

March 15, 2021
It’s been a long time coming, and there is no going back now: your dealership website merits just…
Article

Real Photos Equal Real Leads

March 10, 2021
By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX  Key Take-Aways  90% of customers say photos are an important aspect in…
Article

5 Video Advertising Strategies to Drive Customer Engagement

February 24, 2021
In today’s market, you need to be able to sell everywhere your customers want to…
Article

3 Reasons to Make Digital Video Advertising a Priority Now

February 15, 2021
For some automotive marketers, the decision to embark on a video advertising campaign may still be undecided. If you are in this camp, you…
Article

Why Ease and Efficiency Matter in Website Innovation

January 26, 2021
By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether…
Article

Meet Consumers Anywhere

December 16, 2020
How many times have you heard that the customer is always right? Whether true or not, being able to…
Article

Advertise with Precision and Consistency

November 12, 2020
Most consumers and dealers would agree that 2020 has been a rollercoaster in more ways than one, and…

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