Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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Partner with SEO Experts to Pass the Competition
It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…
November 3, 2020
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5 Video Advertising Strategies to Drive Customer Engagement
February 24, 2021
In today’s market, you need to be able to sell everywhere your customers want to…
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3 Reasons to Make Digital Video Advertising a Priority Now
February 15, 2021
For some automotive marketers, the decision to embark on a video advertising campaign may still be undecided. If you are in this camp, you…
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Why Ease and Efficiency Matter in Website Innovation
January 26, 2021
By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether…
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Meet Consumers Anywhere
December 16, 2020
How many times have you heard that the customer is always right? Whether true or not, being able to…
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Advertise with Precision and Consistency
November 12, 2020
Most consumers and dealers would agree that 2020 has been a rollercoaster in more ways than one, and…
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Breaking Down the Online and In-store Divide for Shoppers
October 29, 2020
If you had a chance to tune in for the Cox Automotive Forward Focus session Breaking Down the Online…
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The Download on Shifting Consumer Preferences
October 16, 2020
Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer…
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Make Intentional Changes to Make the Most of Digital Retailing
September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing While sales and service activity…
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Dealer.com to discontinue support of Internet Explorer 11
September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…
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Five Questions Every Car Dealer Website Should Answer
September 1, 2020
By Bob George Today, almost all roads lead to a dealer’s website, even (and sometimes…