Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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Dealer's Guide to Digital Advertising
The Dealer’s Guide to Digital Advertising A guide for building a successful dealership advertising strategy. Download the Guide Dealer.com This is the “Digital First”era. Digital advertising has evolved from a…
03/23/2021
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Above and Beyond: The Data Behind Thriving Dealerships
07/13/2021
By Lori Wittman, SVP Dealer Software Solutions, Cox Automotive Challenges and difficulties breed innovation. It’s through…
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Marketing in a Lean Inventory Environment
06/24/2021
Given today’s inventory shortage challenges, it can be tempting to cut back on advertising. After…
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How Effective is Your Digital Marketing Strategy?
06/14/2021
In the new age of online car sales, your digital marketing is more important than ever, and increasingly so. In fact, traditional…
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What Does Your Dealership Website Say to Shoppers?
06/08/2021
The look and feel of your dealership’s website matter to your customers. In fact, more than 3 out of every…
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Are Negative Reviews Discouraging Your Potential Customers?
06/08/2021
The Customers Are Always Right (Even When They’re Wrong) Your target audience spends a total…
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Creating a Cohesive Digital Retailing Strategy
05/28/2021
As the industry changes to cater to customer preferences for online car shopping, implementing a digital retailing strategy has been…
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Are You Getting Quality Digital Traffic?
05/27/2021
For as long as businesses have been on the internet, they’ve been counting—and touting—their website…
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Are You Getting Enough Digital Traffic?
05/27/2021
The world of automotive retail is changing and attracting new customers to your dealership is more complicated than ever. As consumers…
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Pop Quiz: Can You Answer These 5 Questions About Website User Experience?
05/27/2021
When it comes to connecting with in-market shoppers online, some automotive retailers are challenged to deliver the user experience (UX) that consumers have come to expect. It takes…
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Are You Up to Speed on the Google Page Experience Update?
04/07/2021
You may have heard, or surmised from the title, that Google will be updating their search algorithm to include a signal called Page Experience. This update is set to launch in…