Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Article

Partner with SEO Experts to Pass the Competition

It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…

November 3, 2020
Article

Meet Consumers Anywhere

December 16, 2020
How many times have you heard that the customer is always right? Whether true or not, being able to…
Article

Advertise with Precision and Consistency

November 12, 2020
Most consumers and dealers would agree that 2020 has been a rollercoaster in more ways than one, and…
Article

Breaking Down the Online and In-store Divide for Shoppers

October 29, 2020
If you had a chance to tune in for the Cox Automotive Forward Focus session Breaking Down the Online…
Article

The Download on Shifting Consumer Preferences

October 16, 2020
Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer…
Article

Make Intentional Changes to Make the Most of Digital Retailing

September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing   While sales and service activity…
Article

Dealer.com to discontinue support of Internet Explorer 11

September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…
Article

Five Questions Every Car Dealer Website Should Answer

September 1, 2020
By Bob George   Today, almost all roads lead to a dealer’s website, even (and sometimes…
Article

Dealer.com’s New SRP Delivers Efficiencies for Consumers

August 13, 2020
No one likes detours. A wrong turn that requires renavigation is both frustrating and time consuming. And…
Article

Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with Dealer.com’s New SRP

August 13, 2020
Did you know that on average, your customers spend about 60% of their total shopping time online. That’s a…
Article

Give Your Customers Confidence in the Car Buying Process

July 29, 2020
More and more car buyers are looking for contactless or remote car buying and servicing…

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