Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
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Partner with SEO Experts to Pass the Competition
It has been a whirlwind year for the automotive industry. In order to keep pace with change, consumers are adopting new ways of navigating the vehicle ownership cycle while keeping themselves and their families safe. Whether they’re in the…
November 3, 2020
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Pop Quiz: Can You Answer These 5 Questions About Website User Experience?
April 29, 2021
When it comes to connecting with in-market shoppers online, some automotive retailers are challenged to deliver the user experience (UX) that consumers have come to expect. It takes…
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Are You Up to Speed on the Google Page Experience Update?
April 7, 2021
You may have heard, or surmised from the title, that Google will be updating their search algorithm to include a signal called Page Experience. This update is set to launch in…
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3 Takeaways from the Recent Evolution of Automotive Digital Retailing
March 26, 2021
Well before 2020, and the disruptions that occurred during this tumultuous year, dealers have known that automotive retail is destined to increasingly take…
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3 Ways to Offer Shoppers a Differentiated Digital Experience
March 22, 2021
Automotive digital marketing and avocados have something in common – both have fairly short “Best By” consumption timeframes, where something that recently seemed…
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Tips for Personalizing Marketing Initiatives to Drive Site Traffic
March 15, 2021
It’s been a long time coming, and there is no going back now: your dealership website merits just…
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Real Photos Equal Real Leads
March 10, 2021
By Casey Corcoran, Lead Product Analyst & Jeffrey Pierce, Sr. Director, UX Key Take-Aways 90% of customers say photos are an important aspect in…
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5 Video Advertising Strategies to Drive Customer Engagement
February 24, 2021
In today’s market, you need to be able to sell everywhere your customers want to…
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3 Reasons to Make Digital Video Advertising a Priority Now
February 15, 2021
For some automotive marketers, the decision to embark on a video advertising campaign may still be undecided. If you are in this camp, you…
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Why Ease and Efficiency Matter in Website Innovation
January 26, 2021
By Bob George, AVP Product Management for Dealer.com More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. Whether…
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Meet Consumers Anywhere
December 16, 2020
How many times have you heard that the customer is always right? Whether true or not, being able to…