Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

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A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

March 20, 2020
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Make Intentional Changes to Make the Most of Digital Retailing

September 17, 2020
Make Intentional Changes to Make the Most of Digital Retailing   While sales and service activity…
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Dealer.com to discontinue support of Internet Explorer 11

September 3, 2020
Microsoft has officially announced plans to end support for Internet Explorer 11 (IE 11) next…
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Five Questions Every Car Dealer Website Should Answer

September 1, 2020
By Bob George   Today, almost all roads lead to a dealer’s website, even (and sometimes…
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Dealer.com’s New SRP Delivers Efficiencies for Consumers

August 13, 2020
No one likes detours. A wrong turn that requires renavigation is both frustrating and time consuming. And…
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Searchers, Browsers, and Tool Users: How Different Types of Car Shoppers Find What They Need with Dealer.com’s New SRP

August 13, 2020
Did you know that on average, your customers spend about 60% of their total shopping time online. That’s a…
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Give Your Customers Confidence in the Car Buying Process

July 29, 2020
More and more car buyers are looking for contactless or remote car buying and servicing…
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Support The At-Home Experience

June 17, 2020
By Kevin Byer, Director of Sales at Dealer.com  The past several months has brought lasting change to the automotive industry. While consumers…
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Build an SEO Strategy for the Future

May 19, 2020
By Dan Durick, Director of Dealer.com SEO  Coming through recent events feels a bit like we’ve time traveled.…
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Celebrate Every Win to Elevate Your Online Reputation

May 18, 2020
By Miranda Jonswold, Senior Social Media Coordinator  Contributors: Matt Murray and Jake Hughes, Widewail  For shoppers…
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The New Currency of Convenience

May 11, 2020
By Katie Wilkins – Sr. Director, Product Management  The Digital Storefront is, now more than…

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