Dealer Insights
Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.
X
Article
A Message from Wayne Pastore, Dealer.com General Manager and Vice President
As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->
March 20, 2020
Article
Support The At-Home Experience
June 17, 2020
By Kevin Byer, Director of Sales at Dealer.com The past several months has brought lasting change to the automotive industry. While consumers…
Article
Build an SEO Strategy for the Future
May 19, 2020
By Dan Durick, Director of Dealer.com SEO Coming through recent events feels a bit like we’ve time traveled.…
Article
Celebrate Every Win to Elevate Your Online Reputation
May 18, 2020
By Miranda Jonswold, Senior Social Media Coordinator Contributors: Matt Murray and Jake Hughes, Widewail For shoppers…
Article
The New Currency of Convenience
May 11, 2020
By Katie Wilkins – Sr. Director, Product Management The Digital Storefront is, now more than…
Article
Questions to Ask Yourself Before Investing in Digital Video Advertising
April 28, 2020
By Jon Torrey, Dealer.com Senior Product Manager Digital video advertising has proven to be an effective channel for reaching audiences and…
Article
Craft Effective Digital Marketing Communications in a Changing Environment
April 23, 2020
By Kate Quinn With government and public health updates being released every day, you may feel the need to follow this lead and share all the…
Article
Best Practices for Engaging Customers Through Social Media
April 22, 2020
By Miranda Jonswold Contributor: Matt Murray, CEO and Founder of Widewail While social distancing guidelines remain in place, people have become increasingly reliant on digital tools…
Article
Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage
April 16, 2020
By Jon Torrey Video marketing helps Tier 3 dealerships put their messages in front of their audiences, and Dealer.com’s A-team of industry…
Article
Data, Insights and Opportunities in the Age of Social Distancing
April 14, 2020
By Charles Miller The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our…
Article
Digital Advertising as the Car Shopping Experience Evolves
April 8, 2020
By Scott Blodgett As car shopping moves from traditional retail to an online environment, your customers will be leveraging…