Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

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Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The result keeps customers focused on your inventory. Plus, they look great and are convenient for shoppers on any device.

March 21, 2019
Article

Specials Campaign Manager: Group Distribution & Prioritization Now Available

November 15, 2019
By Marissa Coolidge, Product Delivery Manager – Dealer.com Websites This fall, our engineers released some…
Article

Turn Details Into Deals

November 7, 2019
Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new…
Article

Spotlight on Accessibility

October 24, 2019
Dealer.com’s Head of User Experience answers your questions on this hot topic.  With the number…
Article

Digital Retailing: Key Trends to Watch and Actions Dealers Can Take

March 21, 2019
The car-buying experience is in need of change and the process length is just the…
Article

What You Need to Know About Google My Business and Store Visit Tracking

December 3, 2018
Google My Business (GMB) has long been one of Google’s key tools for business listings.…
Article

A Strategic Approach to Facebook Algorithm Change

March 15, 2018
Over a decade ago, Facebook launched the News Feed with the purpose of connecting people…
Article

Google’s PageSpeed Insights Tool: Now Updated with Real User Data

February 6, 2018
Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it…
Article

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

December 11, 2017
Stop us if this sounds like you: “Overhead is up 40 percent this year, and…
Article

It’s Time to Get Personal: 3 Ways a Tailored Website Experience Fuels Results

October 14, 2017
One size doesn’t fit all when it comes to the vehicles people drive so why…
Article

How “Hiding” Content Behind a Read More Button Impacts SEO

August 21, 2017
  At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding”…

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