Dealer Posts

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Marketing in a Cookie-less Future


Automotive internet marketing is changing. Third-party cookies are going away…


Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy


In the wake of three of the most devastating hurricanes our country has endured, the…

Auto Industry Insights

How to Sell High-Tech Vehicles Without a PhD from MIT


It’s tempting in auto retailing to think of vehicle technology as just bells and whistles.…

Auto Industry Insights

Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017


We don’t have an 8-ball, a pair of lucky dice,…

Auto Industry Insights

3 Ways Luxury Dealers Can Sell Slow-Moving Inventory


Some luxury dealers probably wonder what happened to the segment…

Auto Industry Insights

3 Things We Learned at NADA This Year


  A month after this year’s NADA Convention and is still buzzing from the…

Auto Industry Insights

Score One for the Car Dealership Customers


  This article first appeared in Wards Auto.   Millions of Americans participate in fantasy…

Auto Industry Insights

Despite a Strong Holiday Weekend, July Sends Warning Signals


Forget the fireworks in the sky; the real fireworks can…