As more consumers shop online for cars, dealers must maintain a consistent online presence at every touch point of the car buying journey to drive engagement and sales. Dealer.com, combined with Kelley Blue Book and Autotrader, provide unified access to the industry’s most visited consumer shopping site, most trusted vehicle research site, and the premier dealer digital marketing platform.
Nuan Openshaw-Dion and Jessica Stafford share how Dealer.com, combined with Kelley Blue Book and Autotrader is the only connected, end-to-end set of solutions designed to help dealers reach more in-market shoppers and engage them at every stage of the car buying process.