The look and feel of your dealership’s website matter to your customers. In fact, more than 3 out of every 4 people say that the look and credibility of a website are among the top factors in deciding to make a purchase. And, nearly one out of every two people say that a website’s design is the number one criterion for discerning a business’ credibility.
As more people shop for cars online, your website will speak volumes about your business. What do you want it to say?
Update and Optimize Website Content
If your website appears outdated, or it doesn’t optimize to give each user a great experience across all devices — tablet, phone, computer, etc.— then you may be losing shoppers to your competition. Even if your digital marketing strategy is on point, and you’re driving lots of traffic to your website, the buying journey will be forced to detour if they don’t like what they see when they get there.
Have you ever clicked on an Ad and struggled to find more information on the next page? It is a common experience, and one you want to avoid happening to your shoppers. Few things are more frustrating than finding discrepancies between what brought customers to your website and what’s actually on your site.
Here are examples to situations to avoid: differences in actual inventory and online inventory, differences in sales personnel information, incorrect contact information, and differences between digital marketing specials and offers and what’s actually stated on your website.
Partner with a Trusted Provider
So, how do you update and optimize your site? The good news is you don’t have to be a professional designer or an expert web developer.
You can give your customers a consistent, optimized shopping experience by partnering with a trusted website management provider that knows the automotive sales industry and understands how to align your website content with your overall digital marketing and sales strategy.
Together, you can keep your content consistent with how you’re attracting your target audience through social and marketing channels. And, you can keep your site up-to-date and relevant with image postings, business hour changes, navigation updates, featured vehicle configurations, incentives, and more.
Take the Next Steps
Your website speaks volumes about your business, so you need to ensure it says all the right things that will bring in new shoppers, and keep your customers progressing down the buying path.
To learn about the importance of optimizing your website and other smart digital marketing strategies, check out our free eBook: 4 Questions to Improve Your Dealership’s Digital Marketing.