Make the Most of your Investment
Dealer.com’s Paid Search platform supports our proprietary bid and keyword management strategies fueled by dealership goals. Prior performance educates future campaign decisions to ensure goals are reached without overbidding. Our campaign management strategies were designed specifically with automotive dealers’ needs in mind.
A variety of ad types to support your paid search goals
Expanded Text Ads
Expanded Text Ads are a mobile-supported ad format that helps call out more important information to potential shoppers and is used to build all ad copy upon launch.
vAuto Inventory Enhancing Campaigns
Our vAuto partnership highlights the most attractive features of your inventory as they relate to other similar vehicles within your market.
We utilize price extensions to add value to your paid search ads by bringing relevant pricing information right to shoppers when they’re on the search engine results page.
Remarketing Lists for Search Ads (RLSAs)
Using current shopper behavior we ensure your campaigns are positioned to place additional focus on targeting customers who have shown previous intent by visiting your site. This helps to make it more difficult for your competition to conquest your shoppers.
NEW! vAuto Integration
vAuto integration leverages competitive market data to deliver content that reflects your vehicles’ highest rated attributes, enabling you to win more clicks for less cost
Professional management for every campaign
Dealer.com’s industry-leading technology is backed by the most skilled SEM professionals in automotive. Our Paid Search team is 100% certified by Google, Yahoo, MSN and Bing, and participates in the exclusive SMB Premier Partnership program – working directly with Google to manage and optimize your dealership’s paid search campaigns.