AUTOMOTIVE PAID SEARCH

Dealer.com’s Paid Search platform supports our proprietary bid and keyword management strategies fueled by dealership goals. Prior performance educates future campaign decisions to ensure goals are reached without overbidding.  Our campaign management strategies were designed specifically with automotive dealers’ needs in mind.

A variety of ad types to support your paid search goals

Expanded Text Ads

Expanded Text Ads are a mobile-supported ad format that helps call out more important information to potential shoppers and is used to build all ad copy upon launch.

vAuto Inventory Enhancing Campaigns

vAuto Inventory Enhancing Campaigns Our vAuto partnership highlights the most attractive features of your inventory as they relate to other similar vehicles within your market.

Price Extensions

We utilize price extensions to add value to your paid search ads by bringing relevant pricing information right to shoppers when they’re on the search engine results page.

Remarketing Lists for Search Ads (RLSAs)

Using current shopper behavior we ensure your campaigns are positioned to place additional focus on targeting customers who have shown previous intent by visiting your site. This helps to make it more difficult for your competition to conquest your shoppers.

NEW! vAuto Integration

vAuto integration leverages competitive market data to deliver content that reflects your vehicles’ highest rated attributes, enabling you to win more clicks for less cost
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Professional management for every campaign

Dealer.com’s industry-leading technology is backed by the most skilled SEM professionals in automotive. Our Paid Search team is 100% certified by Google, Yahoo, MSN and Bing, and participates in the exclusive SMB Premier Partnership program – working directly with Google to manage and optimize your dealership’s paid search campaigns.

Book a Demo

To talk to an expert about Dealer.com Paid Search, call 877.229.8359 or fill out the form below: