Social Media Advertising

Capture in-market demand from shoppers browsing their social networks.

With their expansive reach capabilities, platforms such as Meta, Instagram and Pinterest are prime marketplaces for your inventory and dealership services. Their reach, coupled with exclusive, in-market shopper data from Autotrader, Kelley Blue Book, and other Cox Automotive brands, delivers a strategic advantage to our clients, driving higher engagement at the lowest cost with ads that feature your real inventory, incentives, and service content. With a significant percentage of consumer traffic going to Meta, Instagram and Pinterest, reaching these in-market audiences there has never been more important.

Capture demand from local in-market audiences browsing Facebook. has taken Facebook advertising to a whole new level, letting you reach shoppers in your area with targeted inventory ads that are dynamically created and served in the Newsfeed. Retarget shoppers that have visited your website or target new, in-market shoppers, driving them directly to your VDPs. Only provides holistic automotive digital marketing that allows you to target in-market shoppers—who have researched vehicles on Kelley Blue Book or shopped on Autotrader within the last 90 days—on the world’s most popular social network.


Feature your real inventory with dynamic ads.

We create and deploy a variety of ad units to best communicate your message, including carousel ads that display up to four different vehicles and your dealership branding. Each dynamic ad unit is customized for each shopper, showing them the cars they are most interested in. Remarket vehicles to shoppers who used your site and “lookalike” audiences who exhibit similar behaviors or attributes. 

Find the right vendor for your vision.

A guide to help you prepare and evaluate digital marketing solutions.

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Bring your vehicles to life with video on Facebook.

Consumption of video is growing rapidly among automotive shoppers. But resource gaps have kept some dealers from advertising on lucrative video advertising channels like YouTube and Facebook. Until now.’s all-new video advertising solution makes it easy to create and deploy high quality video content that connects your cars with your customers browsing Facebook and YouTube.


New! Reach mobile-shoppers on the go

Fill your service bays with service-hungry customers, all while you promote your dealership and stay current with evolving media consumption on Waze Local. is proud to help our clients reach drivers on-the-go with Waze Pin or Search Ads. Boasting a dedicated user base of more than 90 million, and 28 Million monthly active users, Waze is the world’s largest community-based navigation app. 


Pinterest ads generate a

Advertisers can reach more than

0 x

more efficient cost per conversion than other social media sites¹

0 m

more Quality Visits²

Expand your Social Advertising Network with Pinterest

Pinterest is a visual discovery engine for finding automotive inspiration ideas. It is one of the most versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness.  

As the platform continues to attract more in-market shoppers, combine both Cox Automotive exclusive audiences and Pinterest’s audiences to target the most relevant in-market shoppers.

¹Neustar, Retail Media study with five US retails brands, June 2019

²Hootsuite 2022 Digital Trend report COLOR Icon with CAI BLACK-2
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