Bring your inventory to life everywhere shoppers consume video content with industry-leading video creation tools and exclusive consumer insights.
Turn Video Views into Sales Opportunities
Give in-market shoppers a front row seat to your inventory and dealership services. With digital media consumption at record levels, getting your campaigns in front of shoppers consuming video has never been more important, or more accessible. Dealer.com’s flexible video advertising solutions help you reach shoppers browsing Facebook, YouTube, Connected TV and over-the-top content across any device or network.
The Big Shift
Consumers are ditching cable for connected TVs and are increasing their overall video consumption.
Households will adopt Connected TV by 2023.
Video is the preferred format for shoppers learning about vehicles.
Increase in purchase intent from video, and 139% increase in brand association.****
U.S. households will cut the pay TV cord by 2024.**
Auto shoppers say that video has influenced their shopping habits/purchases.***
Test-drive videos outnumber in-store test drives.
Maximize ROI with Targeted Campaigns
Cox Automotive’s proprietary automotive shopper intelligence delivers reliable, predictive consumer insights based on real buying signals, helping our clients connect effectively and efficiently with in-market shoppers where they shop, browse or consume content.
Connected Video Advertising
Expand your video marketing reach to wherever in-market shoppers are watching Connected TVs and over-the-top media channels. With advanced targeting, Connected Video delivers optimal relevance along with transparent reporting that includes view-through metrics, which reveal whether a customer took a desired action after viewing. Control what your prime audience sees and generate sales opportunities on any device or network.*
Fast, Flexible Video Creation
Develop and deploy high–quality video content with ease through Dealer.com’s turnkey Video Advertising solution. In just a few clicks, connect each of your profit centers with in-market shoppers.
Promote Inventory and Incentives
Drive interest in relevant offers by simply selecting applicable inventory and offers, along with your unique differentiators, and we’ll deliver 15-second spots—up to 42 video combinations per month.
Fixed Ops and Digital Retailing
Looking to promote your service department, along with remote shopping and digital retailing capabilities? We’ve got you covered, with templates customizable to your needs.
Custom Video Creation
Build custom video content by partnering with our expert videographers to see your creative vision come to fruition. Our team will deliver custom videos campaigns aligned to your specific dealership advertising strategy. Feature your unique offers, incentives, inventory or dealership events, and take your marketing messages to high-impact video channels.
Advertise with Precision
Put the full power of Cox Automotive data to work for your dealership. With unmatched insight into consumer behavior, Dealer.com offers the most powerful holistic, multichannel advertising solution. Let us help you focus your investment, craft connected campaigns, and build a smarter digital advertising portfolio that drives results.
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