Search Engine Optimization

Elevate your dealership’s search visibility with the industry’s premier automotive SEO marketing services.

car dealer search engine marketing

1 Based on a study conducted by Dealer.com that compared the organic traffic performanceof 2,974 franchise dealerships using Core SEO to 498 franchise dealerships using PremiumSEO. The study included dealerships that had been using the respective SEO products for atleast 3 months before the comparison period, which spanned from June to August 2023.

Powerful Automotive SEO Marketing

Search engine optimization, or SEO, is a marketing strategy used to improve a website’s organic rankings in search engine results. Using both on-page and off-page optimization tactics, SEO can help to increase your website traffic, leads, and revenue.

Drive your dealership to the top of the search engine results pages, differentiate from your competition, enhance the volume and quality of your website traffic, and generate more leads for your dealership website with the industry’s leading car dealer search engine marketing.  Our interdisciplinary teams—among the largest in automotive—draw from continuous training on the latest automotive search engine optimization best practices and partner with you each month on a content strategy that meets your goals and enhances your overall dealership visibility. Our SEO partnership is proven. After one year of running Dealer.com’s Premium SEO service, dealers experience, on average*:

+ 0 %

more website visits

+ 0 %

more VDP views

+ 0 %

more form leads

+ 0 %

more quality visits

Expert Interdisciplinary Teams

How are customer ratings and reviews linked to SEO performanceSearch engine algorithms are built to drive customers to the most reputable, relevant search results. By effectively managing your reputation and reviewsyou indicate to search engines that you care about your customers, which helps you rank higher in organic search results.   

Dealer.com Expert Interdisciplinary Teams

Analyze your website metrics.

A guide to delivering the digital experience car shoppers want and expect.

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Comprehensive SEO Strategy

To ensure your inventory and dealership services consistently reach likely buyers browsing search engines, our SEO teams optimize for local reach. Content strategies vary based on each dealership’s goals and include custom content designed to help connect you with local buyers such as blog posts, news articles, new make/model pages, and more. The approach is proven to elevate performance across your digital strategy with higher organic rankings, increased website traffic, and more leads from qualified visitors.

Insights and Reporting

From market and keyword research to SEO performance and expert insights, Dealer.com provides all of the resources necessary to measure your return on investment. We offer comprehensive, transparent SEO reporting right from ControlCenter, while recurring monthly strategy calls ensure your SEO investment accomplishes your goals.

Dealer.com Insights and Reporting

This case study showcases how a well known franchise dealership in southwest Tennessee utilized Dealer.com Advanced Local SEO to enhance their market presence and adhere to OEM brand guidelines.

Auto SEO Service

REACH THE SEARCH SUMMIT

Whether shopping for a new car or vehicle service, your customers need to find your company website quickly and easily in Google search results. Today, car dealers are vying for the top rankings across paid, organic, and local results. Our auto dealer SEO services allow our customers to achieve the best results through an optimization strategy that has been shown to improve website rankings on SERPs as well as increase traffic and improve sales, and we will provide you with exceptional support along the way.

Market and Keyword Research

At the launch of our auto SEO service, we’ll perform research into keywords, geographical targets and local competitors to identify our best opportunities right from the start. We’ll utilize this research, along with your input, to generate a keyword list to target and to help build out an initial strategy.
automotive search engine optimization
car dealer search engine marketing

PARTNER WITH THE INDUSTRY’S BEST

Our interdisciplinary team of more than 100 Strategists, Specialists and Copywriters combine an unmatched SEO IQ with auto-industry focus to implement SEO strategies that align with your goals and enhance your overall search visibility. These professionals work alongside Campaign Coordinators, Social Media Strategists, and your Performance Manager to incorporate SEO into a holistic automotive digital marketing strategy. No other automotive SEO company in the industry can rival our team of experts.

WATCH THE CLICKS ROLL IN

From market and keyword research, to SEO performance and expert insights, Dealer.com provides all of the resources necessary to measure your return on investment. We offer comprehensive, transparent automotive dealership SEO reporting right from ControlCenter, while recurring monthly strategy calls ensure your SEO investment accomplishes your goals.

automotive SEO company
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