PERSONALIZED SHOPPING

Experience Optimization connects inventory and incentives to likely buyers using data and automation.

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Experience-Optimization

Curated Shopping Experiences

Today’s digital shoppers are looking for relevance in their cCommerce experiences. Experience Optimization creates data-driven personalization across your website and gets shoppers in front of the vehicles and specials that matter most to them. Powered by technology and insights only available from Dealer.com, Autotrader and Kelley Blue Book, Experience Optimization turns a shopper’s journey into tangible results for your business, increasing VDP engagement by 2-2.5x and boosting lead conversion by 12 percent.

Inventory Recommendations Based on Shopper Preferences

Experience Optimization analyzes unique shopper data from previous visits to Autotrader, Kelley Blue Book, some OEM sites, and recent visit to your website. We use this intelligence to display the most relevant inventory, incentives and specials when shoppers return to your virtual showroom.

Inventory Recommendations Based on Shopper Preferences

Experience Optimization analyzes unique shopper data from previous visits to Autotrader, Kelley Blue Book, some OEM sites, and recent visit to your website. We use this intelligence to display the most relevant inventory, incentives and specials when shoppers return to your virtual showroom.

Tailored Specials and Incentives

Dealer.com’s dynamic content targeting engine ensures that the most relevant ads, banners, and slideshows from Specials Campaign Manager are automatically displayed adjacent to recommended inventory. Creative is deployed in real-time to the homepage, vehicle listings, as well as promotions and fixed operations pages by default, but these assets can be configured to display to the locations on your website that best match your strategy.

 

New! Incentives Manager Makes Personalization Hands-free

When recommended inventory is served to a shopper based on their preferences, ads, banners, and coupons featuring the best-available incentive for that make and model are also automatically displayed using data from the dealer’s incentives feed.

Get a Consultation

To learn more about how to bring your shoppers a one-of-a-kind experience, fill out the form below or call 888.717.9390.

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