Bring your shoppers a one-of-a-kind experience.
Experience Optimization allows you to leverage your customer’s online shopping behavior – whether it’s on your site or on Autotrader and Kelley Blue Book – and serve a personalized shopping experience. It’s automated, easy to use, and leverages dealership specials to give consumers a relevant connection to the information they are searching for. And it’s only available through Dealer.com.
Connect your vehicles with likely buyers, automatically.
Our Experience Optimization solution takes available unique-to-shopper data from your site along with their previous behaviors on Autotrader and Kelley Blue Book – and uses this information to curate your experience. It can pull year, make, model, price range, new/used, and body style to identify recommended vehicles in your inventory, and automatically puts them in front of your shopper across multiple website experience areas.
Improve performance on the pages that matter most.
Optimizing your consumer experience does more than just drive buyers directly to the vehicles they’re most interested in. It drives results across your site. Dealers who run Experience Optimization achieve:
74% increase in click-through rates.
Click-through rates jumped 74%, from 5% to 8.5%, when personalized recommendations were served to users through Dealer.com Experience Optimization.
12% lift in inventory conversion.
A 12% lift in inventory leads, from 5.5% to 6.2%, was reported by users who were served personalized recommendations through Dealer.com Experience Optimization.
Curated Specials, Slideshows and Banners
Our Campaign Manager pulls Experience Optimization personalization data to serve relevant slideshow slides, specials and banner ads pulled from specifically grouped inventory – not just by make, model, or trim. Capabilities include:
- Automated slideshow and banner re-order, based on personalization data from your site, Autotrader, and Kelley Blue Book.
- Fully responsive mobile friendly specials.
- New specials listing pages and specials details.