Deliver a Curated Shopping Experience
Today’s digital shoppers are looking for relevance in their cCommerce experiences. Experience Optimization creates data-driven personalization across your website and gets shoppers in front of the vehicles and specials that matter most to them. Powered by technology and insights only available from Dealer.com, Autotrader and Kelley Blue Book, Experience Optimization turns a shopper’s journey into tangible results for your business, increasing VDP engagement by 2-2.5x and boosting lead conversion by 12 percent.
Deliver Relevant Inventory Recommendations
Our Experience Optimization technology analyzes unique data from previous visits to Autotrader or Kelley Blue Book, along with recent visit to your website, and uses this information to curate the most relevant inventory recommendations, incentives and specials.
Deliver Tailored Specials and Incentives
Dealer.com’s dynamic content targeting engine allows creative from Specials Campaign Manager to be automatically reordered to ensure the most relevant and engaging specials content is displayed to shoppers. Creative is deployed in real-time to the homepage slideshow, vehicle listings, as well as promotions and fixed operations pages.
Serve the Best Available Incentive
Experience Optimization now leverages Dealer.com’s Incentives Manager and Specials Campaign Manager tools to render the best available incentive in real-time for a shopper based on their previous shopping behavior, automatically.