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Guide

2025 Compliance Guide

Get ahead of your dealership’s compliance obligations by downloading a reference guide featuring best practices, tips, and more. Fill out this form to access your free copy.

Article

What Shoppers Want: Convenience, Choice and Flexibility

As the digital age continues to advance at lightning speed, consumer preferences are evolving just as quickly. Understanding these shifts is crucial in providing an excellent customer experience while driving business success. Based on insights from the Cox Automotive 2023 Digitization of Car Buying Study, it becomes evident that convenience, choice, and flexibility are paramount

Article

Where Convenience Meets Choice: The Power of Flexibility

The online shopping landscape has changed. The era of flexible car buying options is here and dealerships must adapt to meet evolving consumer preferences. Across the internet, today’s online shopping experience allows consumers to effortlessly add groceries to their online carts and pick them up at the store or have them delivered. It’s all about

Advertising SME Blog

Article

Progress, not Perfection. How to Take Your Advertising Up a Notch.

Author: Shane Unrein Listen, I get it! Staying on top of all-things advertising can be a daunting task. This is a fast-moving space that seemingly evolves daily. From Google rolling out new campaign-types each quarter, like pMax+, to Meta offering verified business checkmarks that help customers feel confident they’re dealing with a legit brand, all

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Article

Staying a Step Ahead in a Cookieless Future with First-Party Data

Autotrader, Dealer.com and ESNTIAL Teams As the majority of us know, there are really big benefits to both having and collecting first-party data for your business. Think of your contacts, your customers, your leads, your website, your insights, your predictions… Everything that you have been collecting since the day your doors first opened and website

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Article

What does Cookieless Future mean to Dealer.com Dealers

Cookieless Futures One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to deliver more relevant messages. There are changes coming to how we track and measure online behavior, and you may have already heard about

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Article

Is Your Website Mobile-First?

Having a mobile-friendly website is one that correctly displays on mobile and handheld devices. This makes for a streamlined experience for your dealership staff and online car shoppers when viewing your website.

Generate More Positive Dealership Reviews

Article

How to Generate More Positive Reviews

Make online reviews a priority. Take the time to research the right technology and technology partner to realize the benefits of this resource. Doing so can help you generate more positive reviews and turn those reviews into a viable auto dealer marketing tool to build your brand and boost sales.

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Article

4 Data Informed SRP Best Practices

If your shoppers have a good experience on your SRP, it can be the key to your customers progressing down the path to purchase. Here are a few data-informed ways you can optimize your SRP to ensure a positive experience for each website visitor.

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Videos

Differentiate Your Digital Buying Experience to Stand Out from Your Competition

Watch the webinar to see how your dealership can stand out from the crowd to offer a distinct digital buying experience.

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