Filter By:

Topic

Product

Resource Format

DDC-Channel-Intelligence-Infographic-Digital-Final-September-2023-resize 1m Read

Cox Automotive Channel Intelligence

Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences. How does Channel Intelligence work? By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based
Modern,Electric,Car,Rides,Through,Tunnel,With,Warm,Yellow,Light 2m Read

Meet EV Shoppers

As different as electric vehicles are from traditional internal combustion models, it’s not surprising that EV shoppers have different motivations and preferences compared to other car buyers. Cox Automotive studies show that EV shoppers spend more time researching their next vehicle and tend to be less brand loyal. It is critical that shoppers are provided relevant and compelling information about EV and hybrid offerings at the national, regional, and local level.
DDC20-0045_Upsell-Campaign_Email-Header_1_600x250_v3 4m Read

The Download on Shifting Consumer Preferences

Have you had a chance to watch the video recording of Dealer Forward Marketing Edition: Shifting Consumer Preferences? If not, we strongly recommend you do! And if you have watched it, you’ll know it covered highly relevant topics for dealers like you, including recent trends in automotive digital marketing and automotive service marketing, and tactics you can use to embrace shifting consumer behavior.   Keep reading to get the highlights from this discussion between Wayne