Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization.
You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in valuation, credit application and more – all the way to online or in-store purchase.
When you add Kelley Blue Book® My Wallet to your Dealer.com website, you gain more tools to guide consumers to the right vehicle across Autotrader, Kelley Blue Book and Dealer.com. Once a shopper inputs their personalized payment criteria, trade-in valuations and equity, they can easily search inventory with their preferred payment in mind and start their deal.
Personalizing a shopper’s purchase terms and deal terms in this way adds speed and efficiency to the deal whether the customer chooses to complete it online or in-store – and these leads close 47% faster.*
Get More Deals Done
Schedule a quick demo to see how deals close faster when customers can customize their purchase and deal terms up front.
*Source: Days from lead creation versus other internet leads. Data source from VinSolutions CRM dealers from Jan 2024 to Aug 2024.