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Home / Marketing+Advertising

Marketing+Advertising

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NEW Learning Series: From Click to Close

As you know, most vehicle purchases in today’s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing – you have the opportunity to capture the…

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Blog

Super-Charging Your Dealership’s Marketing Programs

Marketing Programs that Move the Needle Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand tha…

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Blog

Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands. This guide will delve into the latest automotive marketing trends and offer actionable

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Owning Every Marketing Moment

This guide, Owning Every Marketing Moment: The New Rules of Engagement, will show you best practices and technology tips to help you personalize your marketing and stay in step with today’s shoppers.

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Downey Hyundai

Experts in automotive advertising and digital marketing, our team delivers the hands-on strategy you need to excel, just like we did with Downey Hyundai.

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eBook

Are You Getting Enough Digital Traffic?

In this new world of automotive sales, dealers must constantly evaluate their digital marketing practices and make adjustments to keep up with today’s consumer demands. And the best place to start this evaluation is by checking your digital traffic.

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Blog

5 Video Advertising Strategies to Drive Customer Engagement

In today’s market, you need to be able to sell everywhere your customers want to shop. It may come as no surprise; studies show your customers are spending more time online. Consider that Akamai, the world’s largest content distribution network, is running 67% more web traffic than normal, and average daily mobile traffic has jumped from 2.5 hours per day to 4  hours.  With

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3 Reasons to Make Digital Video Advertising a Priority Now

For some automotive marketers, the decision embark on a video advertising campaign may still be undecided. If you are in this camp, you may be losing valuable time and impressions to your competitors. Here are three reasons why you should be including video in your dealership advertising mix.

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Blog

Advertise with Digital Expertise and Flexibility

The automotive industry is resilient. No matter what headwinds the country is facing, where your dealership is located, or what models are sitting on your lot, there is a consumer to match your inventory. To make this happen, you need to connect your vehicles and dealership services with in-market shoppers. Is your dealership’s digital advertising up to the task?

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Blog

Advertise with Precision and Consistency

While market forces are challenging dealers to invest more wisely, precision advertising connects the right shopper to the right vehicle or service at the right time, every time. Find out more about how our team can help maximize your dealership’s potential.

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Blog

Clear 4 Digital Marketing Hurdles for Success Today

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

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Blog

Questions to Ask Yourself Before Investing in Digital Video Advertising

By Jon Torrey, Dealer.com Senior Product Manager Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium. The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically

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