Why CDPs and AI Matter for Dealer.com Customers
In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com. From Buzzword to Backbone As highlighted by Cox Automotive leaders,

S44
S44 uses AI to give OEMs and Dealers an edge over their competition. With our personalized product recommendations and Sales Co-Pilot we draw in more leads and maximize sales profitability.
General Motors
DRIVE MORE LEADS WITH A TRULY CONNECTED, TAILORED SHOPPER EXPERIENCE Connect with in-market shoppers everywhere through hyper-personalized sales and service experiences that drive deeper engagement and increase your profitability. Our expert-led Managed Services offerings help you enhance your dealership operational efficiencies with site monitoring, managed OEM compliance and site services. And when you add Accelerate…
Winback LP
WANT MORE FROM YOUR WEBSITE? GET TO KNOW DEALER.COM If your current provider is slowing you down, it’s time to come back to a platform built to perform—and backed by real people. At Dealer.com, you get more than just a fast, high-converting website. You get dedicated support, expert Performance Managers, and a customer service team…
3 Steps to Optimize Your CTAs on the VDP
In today’s mobile-first world, your Vehicle Detail Page (VDP) needs to do more than just look good. It needs to work smart. Shoppers are browsing on their phones, and every button, banner, and sticky action plays a role in either helping or hindering their journey. Here are three practical steps to streamline your CTAs and

2025 EV & Hybrid Insights
In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla. While
