CAR BUYING JOURNEY
Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election context. Based on the research from the 2024 Cox Automotive Car Buyer Journey Study, now in its 15th year, we offer insights and recommendations for you and your dealership to stay competitive, maintain consistency for your consumers, and remain successful.
Take the Lead with Faster Speed
For today’s automotive retailers, website speed isn’t just a luxury—it’s a competitive advantage. Dealer.com websites deliver 3.4x faster speeds than the leading competitor,1 helping dealerships capture more leads, convert more shoppers, and close deals with confidence.
Seamless Car Buying Starts Here: My Wallet And Accelerate My Deal on Dealer.Com
Kelley Blue Book® My Wallet and Accelerate My Deal work together to streamline the car buying journey—guiding shoppers from search to sale with personalized payments, trade-in valuations, and trusted brand experiences. These two powerful tools simplify the buying process and boost dealership performance across Cox Automotive platforms.
