Close Deals Faster with Personalized Terms
Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization. You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in

Countdown to Conversion with Vehicle Search Personalization
With Dealer.com, your dealership ensures shoppers find what they’re looking for on your site no matter how they browse, search or carry their shopping experience from site to site. How AI-Powered Website Personalization Works Experience Optimization, also known as Dealer.com’s website personalization engine, works by taking a visitor’s previous shopping activity from Autotrader, KBB.com and

On to the Next One: Converting Lead After Lead with Personalization
Personalizing the shopper experience online gives car shoppers the flexibility and options they’re looking for and helps take them seamlessly from first click to conversion.

Intelligent Website Optimizer Info Sheet
The Intelligent Website Optimizer helps you take control of your website performance with actionable insights and guided improvements. By analyzing real user data, the tool identifies performance opportunities across your site and provides easy-to-follow recommendations through an intuitive interface. Whether working independently or alongside a Performance Manager, you can implement changes quickly and track results with confidence. .

Thank You | Drive More Leads
Thanks! Thank you for requesting a Dealer.com demo. Our team will reach out to you shortly. Want More? Dealer.com is part of Retail360, a powerful ecosystem of retail solutions from Cox Automotive. Learn more about our offerings and integrations. Retail360 Learn About Retail360 Integrations See Dealer.com Integrations

Dealer.com Continues its Commitment to Combating Ad Fraud with TAG Recertification
Dealer.com, the premier auto industry digital marketing solution, remains the only automotive advertising company to attain this important certification from TAG.

Better Websites Landing Page
BETTER WEBSITES. BETTER RESULTS. See how our data-driven websites, smart advertising, agency-quality managed services, and omnichannel retailing, are innovating and modernizing the car shopping experience. Drive more leads. Close more deals. Request your Dealer.com demo now. From the first click a consumer makes to the final close, drive more leads with a winning digital marketing strategy. …
Preparing for Tariffs: Essential Tips for Automotive Dealers
Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff
Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the

Advertising and Marketing Compliance for Dealerships
The regulatory landscape is undergoing some recent changes, but it’s still important for dealerships to comply with federal and state laws. A culture of compliance not only protects your business from fines and fees, but it also helps preserve your reputation with consumers. The transparency and care that go into regulatory compliance reflect healthy business
