NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements
At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is: Designed to deliver results. Personalized with elements that shoppers expect. Developed with a mobile-first mindset and optimized for any smart device. … Continued
NADA 2024 – Q&A with Noah Lee
https://youtu.be/w1t9lVtLES4 As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide … Continued
Increasing Ecommerce Readiness for Ultimate Customer Confidence
Author: Paulo da Silva, VP of Ecommerce Operations In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success. The process … Continued
The Cookieless Future has Arrived
As a leading provider of digital marketing solutions for the automotive industry, Cox Automotive has been closely watching and keeping our partners apprised of developments that affect their ability to reach consumers and grow their business. For nearly two years, we have been anticipating a time when consumers’ desire for web browsing privacy – and … Continued
Your First Look at NADA 2024
The NADA Show 2024 is right around the corner. Cox Automotive is thrilled to present our exclusive 2024 First Look Guide, crafted by our exceptional retail brand marketing teams—Dealer.com, Autotrader, Kelley Blue Book, xtime, VinSolutions, Dealertrack, Retail 360, and Ecommerce solutions. We encourage you to dive into this guide for a glimpse of the exciting … Continued
Bridging the Gap Learning Series
Dealer.com, Kelley Blue Book, and Autotrader have collaborated to present a three-part learning series focused on unlocking the complete potential of your dealership data. In these videos, dealers will gain insights into identifying gaps impacting marketing and business strategies, along with guidance on connecting and activating data effectively. Learn how to attract new customers, retain existing ones, and drive profits by bridging these crucial gaps.
See What’s New for NADA 2024
To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. Bringing … Continued
Where is Automotive Ecommerce Today?
Author: Paulo da Silva, VP of Ecommerce Operations The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark. … Continued
How to Connect Your Plan to the Future of eCommerce
While many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems are, as well as how to bridge them in today’s times, you’ll be able to plan both around and for them as you work towards … Continued
