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Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution

Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution

BURLINGTON, Vt., August 1, 2019 –Dealer.com, the premier digital marketing solution and partner for auto dealerships, understands the consumer’s car buying process has changed dramatically as technology disrupts the industry. As such, Dealer.com recently launched its new premier digital storefront solution designed for dealers to engage customers in the fastest and most effective manner possible. … Continued
Dealer.com Receives Five Automotive Website Awards

Dealer.com Receives Five Automotive Website Awards

Winner of Business Intelligence Tools, Website Merchandising, Digital Retailing, U.S. Websites and Digital Marketing Awards   Burlington, Vt., Feb. 13, 2019 – Dealer.com, a Cox Automotive brand, won five Automotive Website Awards from the PCG Consulting Group, as it continues to provide dealers with digital innovations that create a more engaging, personalized, and streamlined shopping and … Continued
Battle of the Bots: How to Combat Digital Ad Fraud

Battle of the Bots: How to Combat Digital Ad Fraud

The importance of digital advertising is undisputed. By the end of 2018, an estimated $273 billion will be spent on digital advertising, accounting for approximately 43% of global advertising dollars, according to an eMarketer report. In the automotive industry, digital advertising has become particularly important. Customers now spend 60% of their time online during the … Continued
Dealer.com Awarded TAG Certified Against Fraud Seal

Dealer.com Awarded TAG Certified Against Fraud Seal

Burlington, VT — April 11, 2018 — Premier digital marketing partner Dealer.com has joined a group of elite companies to earn the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), becoming the first and only automotive-specific digital advertising company to carry this highly coveted designation.   “We’re proud of the steps we’ve taken … Continued
Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.   The ability to “read digital body language” helps determine which Internet users are the most serious about buying a vehicle, says Andy MacLeay, Dealer.com’s director-digital marketing.   He offers examples. If someone online only fills out a … Continued

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