With Dealer.com’s AI-powered Experience Optimization, shoppers see the most relevant vehicles, offers, and content the moment they land on your site—no matter how they browse or where they started their journey (Autotrader, KBB.com, or your own website). Advanced AI analyzes every click and interaction to deliver a truly personalized experience.
How AI-Powered Website Personalization Works
Experience Optimization is Dealer.com’s website personalization engine. It unifies Cox Automotive privacy-safe, first- and third-party signals from Autotrader, KBB.com, and Dealer.com, then uses AI to dynamically adapt critical elements across your site—inventory tiles, banners, specials, and recommendations—based on each visitor’s shopping behavior and budget signals.
What changes for each shopper (automatically):
- Inventory & Recommendations: Prioritized vehicles that match body style, trims, and price ranges they’ve been exploring.
- Payments & Incentives: Modern specials and offers aligned to declared or inferred budget.
- Content & Calls‑to‑Action: Home page hero, SRP/VDP modules, and service promos tuned to their interests.
What Dealers Get: Measurable Lift, Less Manual Work
By leveraging browsing behavior, search history, and entered data to personalize the experience, dealers see more engagement and more leads – 2x VDP views and +33% lead submissions compared to non-personalized experiences.* The site layout adapts automatically based on shopper behavior and keeps improving with additional user feedback.
See It In Action
Ready to create a smoother, more engaging experience that helps shoppers find and buy the right car faster? Schedule a quick demo and we’ll show you how to start using Dealer.com’s AI-powered personalization to transform your website, and your results.
*Source: Statistics based on 9,582 Dealers that have utilized Modern Specials, comparing shoppers that only saw Personalized Specials impressions vs shoppers that only saw Non-Personalized Specials impressions from 01/01/2024 – 07/31/2024.