New Website Integration API Delivers Cutting-Edge Third-Party Experience on Dealer.com Platform
Ensures an Efficient and Effective Digital Storefront Performance
BURLINGTON, Vt., April 16, 2020 – Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces a new integration enhancement to its website platform to help dealers deliver a better online user experience. The new website integration API makes it easier to create immersive third-party experiences on the Dealer.com platform, ultimately building more trust between shoppers and dealers through seamless user interactions.
In its ongoing commitment to deliver a convenient and relevant digital storefront experience, Dealer.com continues to analyze and optimize how third-party technologies plug in to its platform. Through innovation and direct partnership with both third parties and dealers, the new API simplifies and streamlines the process for implementing third-party code on dealer websites. The API makes the process more efficient for dealers eliminating the need for custom integrations.
Dealer.com anticipates the needs of today’s consumers during these unprecedented times, helping dealers build important relationships that drive growth in an ever-changing consumer landscape. With more online traffic, security and data remain top priorities for dealers. The website integration API helps to protect dealer data while offering unprecedented access to Dealer.com’s proprietary platform, allowing third parties to control and update their own experiences. This API also minimizes the impact of third-party code on the overall quality of the digital storefront experience, while optimizing performance for consumers with improved site loading time and user experience best practices.
“We want to simultaneously help dealers improve their website integrations while also taking proactive measures to help protect their data,” said Wayne Pastore, vice president and general manager of Dealer.com. “With Dealer.com’s new API, we can track what third parties are doing on the platform to help ensure data security. We also can observe and monitor third-party code performance and provide feedback to both dealers and third-party providers on the user-experience of their integrations.”
Dealer.com is working with all third parties to comply with these new integration methods. The company will continue to communicate and partner with all third parties to ensure the best possible user experience, data protection and performance for clients and their customers.
To learn more about Dealer.com’s website integration API, please contact Website.Integration.API@coxautoinc.com. To learn more about Dealer.com’s Integrated Partner Program, visit https://www.dealer.com/products/integrated-partner-program.
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com