Targeted, Multi-Channel Campaigns
Accelerate demand for your inventor and dealership services with Dealer.com Advertising.
Earn
25%
More Profit Per Deal
Find more buyers everywhere and own every critical moment, so you can sell more cars more profitably and deliver a superior dealership experience.²
Earn
25%
More Profit Per Deal
Find more buyers everywhere and own every critical moment, so you can sell more cars more profitably and deliver a superior dealership experience.²
Help shoppers start the car buying process on their own terms
Nearly 2 out of 3 shoppers want to complete more of the process online compared to their last vehicle purchase. With Accelerate My Deal, shoppers can choose to complete buying steps online or in your dealership. It’s an intuitive experience that takes the complexity out of car buying, builds trust, and results in more profitable deals and satisfied customers.
Source: Cox Automotive COVID-19 Dealer Impact Study 2020.
You deserve time savings and improved profits
Even prior to 2020, dealerships were losing out on 30 percent higher profit per deal compared to those that allow shoppers to start the buying process online.
0
fewer minutes
Heavy digital buyers, on average, spend 37 fewer minutes at the dealership.1
0
%
faster close rate
Internet leads from Accelerate My Deal on average closed 36% faster than other internet leads.7
0
%
higher front-end gross profit
Accelerate My Deal leads earn dealerships 25 percent more front-end gross profit and 24 percent more back-end gross profit than other lead sources.2
Accelerate My Deal Gets Results
Boost efficiency, loyalty, and profits with the experience customers expect.
Heavy digital buyers, on average, spend 37 fewer minutes at the dealership.1
Designed for Experience
Build confidence and trust throughout the journey with a more transparent process that lets your customer drive their purchase experience.
An integrated, cohesive omni-channel experience
Customers start their car-buying process the right way with a consistent and personalized experience across your website, Autotrader listings, and on Kelley Blue Book.
Control and Customization
Ensure every point of the online deal structure aligns to your in-store operations, while improving efficiency with easy-to-use management tools.
Flexible. Personalized.
When customers choose their path-to-purchase, it results in a better overall experience, higher satisfaction, and higher profits.
Streamlined and Integrated
Get a singular view of the deal, real-time updates, and seamless two-way communication and negotiation for faster deal-making with Accelerate My Deal, VinSolutions Connect CRM, and Connect Desking integrations.
When your Marketing, Sales, Service, and Operations are all in sync, you win.
0
%
more leads per month
0
%
more deals closed
$
0
more per repair order
$
0
K
more monthly revenue
Your digital solutions should be more than the sum of their parts. Backed by Cox Automotive data, Dealer.com is part of the connected set of solutions that delivers elevated profits, next-level consumer experiences, and efficient workflows across all departments.
You deserve time savings and improved profits
Even prior to 2020, dealerships were losing out on 30 percent higher profit per deal compared to those that allow shoppers to start the buying process online.
0
x
More Likely to Submit a Lead
A thoughtful, data-driven user interface makes it easy for shoppers to start their deal online.3
0
%
higher form conversion rate
The growth was reported by dealers piloting a consistent workflow across their Dealer.com website, Autotrader listings and Kelley Blue Book in the first 4 months. The increase resulted in an average of 27 additional deals submitted vs. the previous four-month period.4
0
%
Higher Close Rate than Other Lead Sources
Trusted by more than 7,100 franchise dealers and endorsed by more than 30 leading manufacturers, Accelerate My Deal connects more shoppers with dealers and delivers proven performance.5
0
%
Higher Gross Profit per Lead
Building trust and transparency right out of the gate means more-qualified, higher converting sales leads.6
Drive your difference with the experience customers expect
Flexible customer experiences for more profitable deals start here
Other Dealers Say:
Making Deals Has Never Been Easier
“The shopper can pick and choose whatever path they want to take. If they go through
each box, we have 99% of the information we need for the sale. The payments that are
presented to shoppers are super accurate, and our form completions on the back end are up almost 50%.”
Cole Frankman, Chief Operating Officer, Frankman Motor Company
Thank You!
Access your copy of Making Deals Has Never Been Easier below.
Add More Punch to Your Digital presence
End-to-end marketing built around your goals.
1 Source: 2020 Cox Automotive Digitization of End-to-End Retail Study
2 Cox Automotive Product Analytics. Cox Automotive Digital Retailing Lead to Close Analysis using VinSolutions sales data for period beginning January 1 through December 1, 2020. Analysis performed January 2021.
3 Comparison of visits with vs. without Accelerate My Deal activities, Dealer.com hosted websites. Sessions with Accelerate My Deal activity, on average, visit 1.5 more VDP, 5.5 more pages, and are 5 times more likely to submit a form than sessions that view a VDP but do not have any Accelerate My Deal activity. Data from Jun–Dec 31, 2020
4 Cox Automotive Product Analytics. A study of 46 dealerships using Accelerate My Deal experience on their Autotrader and Kelley Blue Book Listings, from December 18, 2020 through April 18, 2021.
5 Cox Automotive Product Analytics. Accelerate My Deal Lead to Close Analysis using VinSolutions sales data. Accelerate My Deal leads saw 46.4% higher conversion than non-Accelerate My Deal leads across AT/KBB and dealer websites combined. Data from Jan 1–Dec 1, 2020.
6 Cox Automotive Product Analytics. Accelerate My Deal Lead to Close Analysis using VinSolutions sales data. Data from 2020-Nov 2020. Analysis performed January 2021.
7 Data sourced from VinSolutions CRM dealers from 7/1/2020 to 7/1/2021. Analysis performed October 2021.
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