Digital Retailing

Earn 25%
More Profit Per Deal

Find more buyers everywhere and own every critical moment, so you can sell more cars more profitably and deliver a superior dealership experience.²

Help shoppers start the car buying process on their own terms

Nearly 2 out of 3 shoppers want to complete more of the process online compared to their last vehicle purchase. With Accelerate My Deal, shoppers can choose to complete buying steps online or in your dealership. It’s an intuitive experience that takes the complexity out of car buying, builds trust, and results in more profitable deals and satisfied customers.

Source: Cox Automotive COVID-19 Dealer Impact Study 2020.

You deserve time savings and improved profits

Even prior to 2020, dealerships were losing out on 30 percent higher profit per deal compared to those that allow shoppers to start the buying process online.

fewer minutes

Heavy digital buyers, on average, spend 37 fewer minutes at the dealership.¹

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faster close rate

Internet leads from Accelerate My Deal on average closed 36% faster than other internet leads.7

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higher front-end gross profit

Accelerate My Deal leads earn dealerships 25 percent more front-end gross profit and 24 percent more back-end gross profit than other lead sources.²

Accelerate My Deal Gets Results

Boost efficiency, loyalty, and profits with the experience customers expect.

Heavy digital buyers, on average, spend 37 fewer minutes at the dealership.¹

Designed for Experience

Build confidence and trust throughout the journey with a more transparent process that lets your customer drive their purchase experience.

An integrated, cohesive omni-channel experience

Customers start their car-buying process the right way with a consistent and personalized experience across your website, Autotrader listings, and on Kelley Blue Book.

Control and Customization

Ensure every point of the online deal structure aligns to your in-store operations, while improving efficiency with easy-to-use management tools.

Flexible. Personalized.

When customers choose their path-to-purchase, it results in a better overall experience, higher satisfaction, and higher profits.

Streamlined and Integrated

Get a singular view of the deal, real-time updates, and seamless two-way communication and negotiation for faster deal-making with Accelerate My Deal, VinSolutions Connect CRM, and Connect Desking integrations.

You deserve time savings and improved profits

Even prior to 2020, dealerships were losing out on 30 percent higher profit per deal compared to those that allow shoppers to start the buying process online.

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More Likely to Submit a Lead

A thoughtful, data-driven user interface makes it easy for shoppers to start their deal online.³

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higher form conversion rate

The growth was reported by dealers piloting a consistent workflow across their Dealer.com website, Autotrader listings and Kelley Blue Book in the first 4 months. The increase resulted in an average of 27 additional deals submitted vs. the previous four-month period.⁴

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Higher Close Rate than Other Lead Sources

Trusted by more than 7,100 franchise dealers and endorsed by more than 30 leading manufacturers, Accelerate My Deal connects more shoppers with dealers and delivers proven performance.⁵

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Higher Gross Profit per Lead

Building trust and transparency right out of the gate means more-qualified, higher converting sales leads.⁶

Drive your difference with the experience customers expect

Flexible customer experiences for more profitable deals start here

Other Dealers Say:

Making Deals Has Never Been Easier

“The shopper can pick and choose whatever path they want to take. If they go through each box, we have 99% of the information we need for the sale. The payments that are presented to shoppers are super accurate, and our form completions on the back end are up almost 50%.”

Cole Frankman, Chief Operating Officer, Frankman Motor Company

Thank You!

Access your copy of Making Deals Has Never Been Easier below.

Add More Punch to Your Digital presence

End-to-end marketing built around your goals.

Digital Marketing
Expertise

Break through with help from Dealer.com’s Managed Services.

Targeted, Multi-Channel Campaigns

Accelerate demand for your inventor and dealership services with Dealer.com Advertising.

¹ Source: 2020 Cox Automotive Digitization of End-to-End Retail Study

² Cox Automotive Product Analytics. Cox Automotive Digital Retailing Lead to Close Analysis using VinSolutions sales data for period beginning January 1 through December 1, 2020. Analysis performed January 2021.

³ Comparison of visits with vs. without Accelerate My Deal activities, Dealer.com hosted websites. Sessions with Accelerate My Deal activity, on average, visit 1.5 more VDP, 5.5 more pages, and are 5 times more likely to submit a form than sessions that view a VDP but do not have any Accelerate My Deal activity. Data from Jun–Dec 31, 2020

⁴ Cox Automotive Product Analytics. A study of 46 dealerships using Accelerate My Deal experience on their Autotrader and Kelley Blue Book Listings, from December 18, 2020 through April 18, 2021.

⁵ Cox Automotive Product Analytics. Accelerate My Deal Lead to Close Analysis using VinSolutions sales data. Accelerate My Deal leads saw 46.4% higher conversion than non-Accelerate My Deal leads across AT/KBB and dealer websites combined. Data from Jan 1–Dec 1, 2020.

⁶ Cox Automotive Product Analytics. Accelerate My Deal Lead to Close Analysis using VinSolutions sales data. Data from 2020-Nov 2020. Analysis performed January 2021.

7 Data sourced from VinSolutions CRM dealers from 7/1/2020 to 7/1/2021. Analysis performed October 2021.

Earn 25% More Profit Per Deal

Help shoppers start the car buying process on their own terms

You deserve time savings and improved profits

Accelerate My Deal Gets Results

Designed for Experience

An integrated, cohesive omni-channel experience

Control and Customization

Flexible. Personalized.

Streamlined and Integrated

You deserve time savings and improved profits

Drive your difference with the experience customers expect

Other Dealers Say:

Making Deals Has Never Been Easier

Thank You!

Add More Punch to Your Digital presence

Digital Marketing Expertise

Targeted, Multi-Channel Campaigns

Request a Demo

Earn 25%
More Profit Per Deal

Digital Marketing
Expertise