FORD DIRECT ADVANTAGE
Precision Digital Advertising, Powered by Cox Automotive
FORDDIRECT ADVANTAGE
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MAXIMIZE LEADS AND SALES DESPITE MARKET FORCES!
Dealer.com connects your vehicles and dealership services with in-market shoppers—with a flexible, intelligent and secure advertising platform powered by data you can only get from Cox Automotive. With Cox, we gather buying signals from 3 of 4 automotive consumers, so we know a lot about Ford and Lincoln shoppers, and we combine that knowledge with more than a decade of digital advertising experience to offer you the most effective advertising portfolio aligned to your sales and service strategy.
Dealer.com’s enhanced advertising solution delivers these key benefits:
MAKE SMARTER INVESTMENTS ACROSS THE CHANNELS THAT MATTER MOST
Our platform deploys personalized, integrated ad campaigns that use advanced data-targeting, AI, and impactful creative to reach prospective buyers and owners through search, display, social media and video channels. The result? Precision advertising that connects the right shopper to the right vehicle or service at the right time, every time.
CAPITALIZE ON BUYING SIGNALS FROM 3 OF 4 AUTOMOTIVE CONSUMERS
The breadth of data available through the Cox Automotive Enterprise is your strategic advantage. We deliver targeted ad campaigns across multiple channels to relevant in-market shoppers, including those who have browsed Autotrader and Kelley Blue Book. vAuto data drives smarter ad copy that wins more clicks. Pricing data from Xtime drives more relevant fixed-ops campaigns. All of this business intelligence—paired with valuable audience data from FordDirect—puts you and your strategy in the driver’s seat.
ADAPT YOUR PORTFOLIO TO MEET YOUR EVOLVING NEEDS
Backed by digital marketing expertise and our proprietary Compass Advertising Intelligence engine, you’ll build an advertising portfolio from the ground up that can pivot when you need it to and focuses solely on the strategy you set. Prioritize the vehicles and campaigns that are going to move metal, and create new opportunities for all your profit centers.
PROTECT YOUR INVESTMENT FROM FRAUD
Because your digital marketing dollars are precious and finite, we do more to make sure each dollar goes as far as it can. Last year Dealer.com’s fraud-busting partnerships with White Ops and the Trustworthy Accountability Group detected and blocked more than 1.4 billion bots, protecting more than $6.5 Billion in dealer investment from wasteful ad fraud. Dealer.com is the only automotive advertising partner to offer such protection.
THE POWER IS IN THE PORTFOLIO
A multi-channel, data-powered, and dealer-first portfolio strategy drives more high-quality traffic, website engagement, and leads.*
*Dealers using search and retargeting channels vs. those using search, display, retargeting, social (Facebook) and SEO. May-October 2019.
A Message From Wayne Pastore
Wayne Pastore, Vice President and General Manager of Dealer.com
Video Advertising:
What's New
In 2020
We are here to support you with recommendations on how to personalize your advertising, reach out to your customers, and syndicate your new sales process:
NEW: Turnkey Video Advertising
Easily deploy agency-grade video ad content featuring customizable dealership branding. Our video advertising solution is fast, flexible, and it means you reach in-market shoppers on high value video channels like Facebook, YouTube, and more.
NEW: Personalized Fixed Operations Advertising
Leverage Cox Automotive Enterprise data to show fixed ops ads to shoppers in-market for service.
NEW: Advertising Experts Guide Your Strategy
Progressive dealers enjoy the added expertise and guidance of a highly-trained Advertising Performance Consultant.
NEW: Right-Sized Fees and Packages
Are you a small-market dealer? Need a more surgical channel strategy? Or are you fully adopted and want the all-access pass? Diverse package levels means you only pay for the channels, integrations, and tools you need to achieve your goals.
SEAMLESS INCENTIVES INTEGRATION AND CREATIVE ASSET DEPLOYMENT
You get a turn-key solution that benefits from unique, OEM-approved ad creative that leverages data from our sister brands, including Xtime and vAuto. Want to put an ad in front of a shopper who declined one of your recommended services during their last visit? We can help with that!
CO-OP-ELIGIBLE SOLUTIONS
We make your investment go further, helping you maximize the opportunities your hard–earned marketing budget and OEM co-op dollars should deliver.
There’s so much more to show you. Connect with us, and let dealer.com be your advantage.