Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

A Message from Wayne Pastore, Dealer.com General Manager and Vice President

As your digital marketing partner, our primary job is to support you and help your dealership succeed. We will be publishing insights and best practices over the next days and weeks and our A-team of Performance Managers, industry, and digital marketing experts are ready to help you make confident decisions to keep your business moving forward, now and in the future. READ MORE ->

Advertise with Precision and Consistency

November 12, 2020

Most consumers and dealers would agree that 2020 has been a rollercoaster in more ways than one, and…

What You Need to Know About Google My Business and Store Visit Tracking

December 3, 2018

Google My Business (GMB) has long been one of Google’s key tools for business listings.…

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

October 9, 2018

Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…

Dealer.com Data-Driven Digital Advertising

Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven…

Dealer.com Compass Digital Strategy Tool Overview

Digital strategy is more complex than ever. To build a successful digital advertising strategy, you…

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

December 11, 2017

Stop us if this sounds like you: “Overhead is up 40 percent this year, and…

Why Your Car Dealership Should Be Advertising on Facebook

September 28, 2017

Simply put, if you aren’t advertising on Facebook you’re missing out. Let’s start with…

What Happens When Display Advertising Gets Even Smarter

August 14, 2017

It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display…

3 Steps to Fuel Summer Sales Success with a Tailored Advertising Strategy

Summer and car shopping go together like the Fourth of July and fireworks. It’s…

Why Your Digital Marketing Provider Should Partner with All Major Search Engines

Add Bing’s 2017 Channel Partner of the Year North America award to our trophy case.…