Dealer Insights

Your go-to source for digital marketing best practices, and thought leadership to drive results at your dealership.

Make 2022 the Year of Premium Consumer Experience

The beginning of a new year is always an inspiring time for me. While I’m always focused on continuous improvement, there’s something about flipping the calendar that makes the new possibilities and o…

Article

Get The Most From Your Digital Marketing

07/01/2022

As consumers demand more personalized marketing experiences and digital mediums…

Article

You Say You Want A Revolution…

06/16/2022

An industry-wide movement is taking place and dealerships who resist or don’t get onboard risk…

Article

What Consumers Want From a Digital Shopping Experience

06/06/2022

Why are some digital shopping experiences more successful than others? What motivates consumers to move…

Webinar

Marketing Your Website for Digital Retailing Success

06/02/2022

The pandemic accelerated the rate of consumer adoption for many…

Article

4 Data Informed SRP Best Practices

04/20/2022

If your shoppers have a good experience on your SRP,…

Videos

Differentiate Your Digital Buying Experience to Stand Out from Your Competition

04/11/2022

Watch the webinar to see how your dealership can stand out from the crowd to…

Videos

Digital Marketing Essentials in 2022 and Beyond

03/30/2022

2022 is a critical and transformative year for auto dealer marketing. Bob George, AVP of…

Case Studies

Case Study: The Numbers Don’t Lie 

03/11/2022

Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai…

Article

Deliver Next-Level (Not Generic) Consumer Experiences

03/08/2022

Your customers expect a unique and personalized experience. Failure to…

Article

3 Ways to Optimize Your Website for Low Inventory Levels

03/04/2022

Your website now needs to be more than just VDPs, which today may be leading…