Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

Dealer's Guide to Digital Advertising

The Dealer’s Guide to Digital Advertising A guide for building a successful dealership advertising strategy. Download the Guide Dealer.com This is the “Digital First”era. Digital advertising has evolved from a…

03/23/2021
Case Studies

Downey Hyundai

07/07/2021
As a small, family-owned dealership in the competitive Southern California market, Downey Hyundai has always…
Article

Are You Getting Quality Digital Traffic?

05/27/2021
For as long as businesses have been on the internet, they’ve been counting—and touting—their website…
Article

Partner with SEO Experts to Pass the Competition

11/03/2020
It has been a whirlwind year for the automotive industry. In order to keep pace with…
Article

Build an SEO Strategy for the Future

05/19/2020
By Dan Durick, Director of Dealer.com SEO  Coming through recent events feels a bit like we’ve time traveled.…
Article

What You Need to Know About Google My Business and Store Visit Tracking

12/03/2018
Google My Business (GMB) has long been one of Google’s key tools for business listings.…
Case Studies

Carl Cannon Holistic Digital Marketing Strategy with Dealer.com

10/09/2018
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…
Article

How “Hiding” Content Behind a Read More Button Impacts SEO

08/21/2017
  At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding”…
Article

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

05/16/2017
  It’s not news that social media and SEO are invaluable to every dealership’s marketing…
Article

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

04/06/2017
Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility…

What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website

12/19/2016
  Google recently announced that starting around January 10, 2017 they will begin to filtrate…

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