Dealer Insights

Your go-to source for industry news, digital marketing best practices, and thought leadership to drive results at your dealership.

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Transform inventory merchandising with Dealer.com’s new Vehicle Deal Pages

Dealer.com’s all new Vehicle Deal Pages bring more of the data and information shoppers need and want to the VDP experience, integrating a comprehensive digital retailing workflow and state-of-the-art inventory merchandising. The…

March 21, 2019
Article

What You Need to Know About Google My Business and Store Visit Tracking

December 3, 2018
Google My Business (GMB) has long been one of Google’s key tools for business listings.…
Case Studies

Carl Cannon’s Holistic Digital Marketing Strategy with Dealer.com

October 9, 2018
Carl Cannon Chevrolet Buick GMC needed a strategic, transparent advertising and SEO partner to help…
Article

How “Hiding” Content Behind a Read More Button Impacts SEO

August 21, 2017
  At this year’s SMX Advanced in Seattle I asked Google’s Gary Illyes if “hiding”…
Article

3 Ways Social Media Can Help Your Dealership Increase Search Ranking

May 16, 2017
  It’s not news that social media and SEO are invaluable to every dealership’s marketing…
Article

How to Uncover Impactful Automotive Keywords Using Google’s Search Console

April 6, 2017
Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility…

What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website

December 19, 2016
Google recently announced that starting around January 10, 2017 they will begin to filtrate and…
Article

The Benefits of a Combined SEO and SEM Strategy

November 3, 2016
  Everything I cook requires multiple ingredients, no matter how short the recipe. It’s the…
Case Studies

Learn how our Premium SEO package powered 49% more website visits.

October 19, 2016
In a recent Dealer.com Premium SEO Performance Study, we looked at the average lift in…

Do Car Dealerships Still Need SEO?

August 16, 2016
  A decade ago, SEO (Search Engine Optimization) was a buzzword in the automotive industry;…

The 4 Most Common Questions Dealers Asked Dealer.com at NADA

April 12, 2016
The theme for NADA 2016 was “Connect”, and visitors to the Dealer.com and Dealertrack booth…

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