Digital strategy is more complex than ever. To build a successful digital advertising strategy, you need to capture existing demand by targeting consumers who are actively shopping for your inventory on any device, across any channel; AND you need to generate new demand for both your inventory and fixed ops services. Doing both requires continuously balancing your unique market, budget and business goals with an ever-evolving digital marketing landscape. It’s a constant challenge.
Fortunately, now there’s Compass. An exclusive breakthrough from Dealer.com and Cox Automotive, Compass uses exclusive marketing intelligence to create a fully customized digital marketing strategy for YOUR dealership.