Last year, Google announced that Universal Analytics will be replaced by GA4. While this may have caused some uncertainty about the future of your data and reporting, don’t worry. Cox Automotive is here to support you through every step of this transition. Wondering what to expect from GA4? Here is everything you need to know:
The good news is, we are on track to have the Automotive Standards Council (ASC deployment available by July 2023. Soon Dealer.com will have the best possible GA4 integration, combining both the ASC and unique tracking specific to the Dealer.com platform. Coming soon, we will offer three approaches to maximize the benefits of GA4:
- Foundational: GA4 integration via Composer Website tools. Captures basic website metrics and will include custom events uniquely tailored to the GA4 data model.
- Self-serve: Pre-configured, importable GA4 GTM container. Includes all custom events planned for the foundational implementation. Deploy as is, or further customize to meet unique tracking needs.
- Website Tagging Services: Leverage in-house experts with years of experience working on the Dealer.com platform and a wide range of Tag Management Solutions. Align custom tagging strategy with measurement goals to meet your unique reporting needs.