As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.
With the official retirement of Universal Analytics by Google, all your data should have been successfully migrated from your Google Universal account to Google Analytics 4.
For dealers that have made the transition but are still not sure how to set up their dashboard, we developed a quick reference guide on how to create Custom Dimensions and Metrics for GA4 Properties.
Click here to access the quick reference guide.
If you would like immediate assistance configuring Custom Dimensions and Metrics for your GA4 property, please contact your Performance Manager or the Dealer.com Technical Support team.