Like most dealers, you are probably eagerly anticipating July 1 – the day Google will be sunsetting its current product, Google Universal Analytics. After July 1, dealers with a Google Analytics account will no longer be processing new data.
As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping dealers every step of the way, by ensuring that you have completed the pre-work necessary to ensure a seamless transition come July.
Your Site, Your Data, Your Google Analytics, Our FREE Support!
It’s your site and your Google Analytics data, but that doesn’t mean you have to go at it alone. With our dedicated Google Analytics support team, Dealer.com is ready to assist with your support needs, as well as ongoing maintenance, free of charge. If you haven’t set up your GA4 dashboard yet, let us know and we’ll help you get up and running.
We offer two ways to transition:
- Our self-service option allows you to customize set-up on your own.
- Our dedicated Google Analytics support team can provide complete assistance.1
What You Get with Dealer.com
Now that Google Analytics 4 is finally here, Dealer.com has implemented a host of new features and enhanced event tracking. We offer two service levels allowing for quick expansion and full customization of your Google Analytics deployment.
- Self-Service through Google Tag Manager
Receive a pre-configured Google Tag Manager file, ready to import into your own Google Tag Manager Instance, as well as an instructional guide for further expanding and customizing the data captured by GA4. Think of this as a scalable tagging blueprint, robust enough to stand on its own, or a jumping off point for more extensive tagging.
- Full-Service Google Analytics
Let our Google Analytics experts design a tailor-made solution just for you. Our in-house team can handle everything from custom website tagging to configuring your reporting suite. Additional services include a detailed needs assessment to align your tagging strategy with your unique measurement goals. Upon execution of the Statement of Work you will have direct access to our project management team who will ensure we remain on-track to execute against the contract.
After all of the buzz, the transition to GA4 is here. Whether you take charge of your own transition, want a dedicated partner to take the lead for you, or just need a little assistance along the way, Dealer.com and Cox Automotive are here to make this transition as smooth as possible.
Check out this quick reference guide for a snapshot on all things Dealer.com and GA4.
1. Please note: we expect an influx of requests during this initial transition period. We will address client needs as quickly as we can, however due to high request volume you may experience a delay before our dedicated support team is able to assist.