Seeking opportunities to better engage with today’s car shoppers, State College, Pennsylvania, dealer Lion Country Kia embraced Digital Retailing tools. The goal: to help grow sales, streamline operations, and provide digital tools for the modern car buyer – one who prefers to do all the research, inventory shopping, and financing online. With Digital Retailing in place, Lion Country Kia experienced more finance-ready leads, higher gross profits, and less time at the dealership for the customer.
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