The dealership website experience—and the new ground a website must cover—has changed.
Today’s dealership websites must do more than navigate shoppers to your car inventory. With consumer behavioral shifts, more flexible buying processes, and profitability fluctuating at the dealership, dealer websites must be configured to play a central role in every transaction, and every interaction.
The website experience must cater to consumers from all stages of the buying journey, and more importantly, it should play a part in the success of your digital marketing strategy.
What consumers expect from the car buying experience has also changed.
2020 showed us that digital marketing is no longer simply a channel or a box for dealers to check. It accelerated the need for innovation and a focus on the entire shopping and buying experience—from vehicle consideration, selection, negotiation, selling, and commerce.
Digital marketing experts help dealerships take their website to the next level.
As dealers, you must manage multiple vendor relationships on top of managing the business of the dealership. That’s why it’s important to have specialized digital marketing expertise to help take your digital marketing strategy to the next level. You deserve a digital marketing that does more than help implement your website but stays ahead of emerging trends and best practices across all relevant focus areas including SEO, reputation management, creative, and video.
More than a website provider, Dealer.com is the industry’s only complete digital marketing solution, fortified by unsurpassed customer insights, that provides dealerships with the technology and expertise to delight automotive shoppers and increase profits.
Is your digital marketing equipping you to adapt and thrive? Consider your capabilities in these key areas:
- Does your digital marketing prioritize data and have meaningful integrations? Reliable consumer data is critical to success, not only for automotive digital marketing but also for overall dealership profitability. The right data enables you to generate more automobile leads by personalizing every touchpoint a consumer has with your dealership Dealer.com leverages the exclusive, first-party Cox Automotive data which includes insights from two out of three U.S. car buyers (2020 Cox Automotive Car Buyer Journey).
- Is your digital marketing partner implementing tools and processes that make your work easier? If you haven’t updated your processes to incorporate new capabilities, you’re missing out on opportunities to improve—and on opportunities to deliver the best possible consumer experiences.
- Is your digital marketing partner making your job easier and acting as a true partner in your success? Or are they a little more than technical support? There’s no way around it—the right tools and the right data are critical to providing premium consumer experiences. But there’s a third critical element: the right people. Without the right people, even the very best tools and data will fall short. At Dealer.com, a meaningful partnership with our dealerships is at the core of our business. Your success is our success. With the right people behind premium consumer experiences, we can all win.
You deserve a digital marketing partner who does more than check boxes. You need a data-driven partner who helps create a successful digital marketing strategy, maximizes your marketing ROI, and minimizes confusion.