Cox Automotive Digital Retailing gives prospective buyers the interactive and simple online shopping experience they want—the proof is in the results. Shoppers who submit digital retailing leads close 2x more than traditional online leads. Plus, they’re more likely to buy F&I products resulting in higher revenue per car.
*Dealer.com hosted websites (July–Dec 2018); Comparison of visits with digital retailing activities to those without.
**Close Rate and Profit Analysis (Aug 2018–Jan 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).