Accelerate sales with powerful tools from Cox Automotive.
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Deliver an irresistible online buying experience that helps you increase lead quality and profitability.

Give car shoppers the experience they want by letting them start the car-buying process right from your inventory pages, all while you work deals online just as you would in-store, double close rates, and increase profitability. That’s what you get with digital retailing powered by Cox Automotive, the industry’s most powerful digital retailing solution now completely integrated with your Website experience.

Online deals, on your terms.

Let shoppers personalize a real monthly loan or lease payment that automatically factors in relevant incentives, taxes and fees. Since 9 out of 10 of today’s shoppers are “payment shoppers,” it’s the best way to connect buyers to your inventory and create an authentic experience based on real vehicle details.

Video Guided Deal-Building

Assist shoppers through deals with live Video Chat and CoBrowse capabilities available directly in Digital Retailing Tools on your VDPs. Shoppers can chat or share their screens with you as you guide them through the deal creation process as if they were sitting with the consumer at the store.

Frictionless trade-valuation.

Eliminate contentious trade negotiations and give car buyers a greater sense of control by leveraging Kelley Blue Book, the industry’s most trusted name in vehicle valuation.

dealer digital retailing deals

Simple and secure financing.

Digital Retailing also includes a secure, online credit approval process, allowing you to reduce transaction time and potential deal friction. Respond quickly to short or long form credit applications with an approval that can be accepted online or finalized in-store.

dealer digital retail car sales

Increase F&I merchandising.

Boost back-end gross profits by driving consumer interest in your F&I products, and allow consumers to see how purchasing these products might factor into their payment.

Schedule pickup and reserve.

Display final deal terms and allow shoppers to self-close by accepting terms online. Allow buyer to reserve the vehicle with a credit card deposit, and schedule an appointment for a final close and pickup.

Streamlined workflow for seamless deals.

Digital Retailing and VinSolutions Connect CRM and Desking are integrated to streamline dealers, make them clearer to work and enable an easier transition from online deal to VinSolutions deals.

Proven Results

Digital Retailing gives prospective buyers the interactive and simple online shopping experience they want—the proof is in the results. Shoppers who submit digital retailing leads close 6x more than traditional online leads. Digital Retailing leads close with 28% higher profit than non-digital retailing leads.


1SOURCE: Comparison of visits with vs. without digital retailing activities, hosted websites (June-Nov 2019)

2Cox Automotive Accelerate platform Close Rate and Profit Analysis (Jan 2019-Aug 2019);sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).

Get Started

Use the link below to talk to a digital retailing expert.

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