BETTER RETAILING.

Better Results.

Digital retailing solutions that deliver seamless shopping experiences.

Data that delivers.

Build trust and transparency from the outset. Provide consumers the flexibility and convenience to choose their preferred path-to-purchase, to self-educate, and initiate the car buying process.

With Accelerate My Deal, deals can start right from your digital storefront. Improve the shopping experience and increase deal starts by guiding shoppers to the right vehicle across Autotrader, Kelley Blue Book, and Dealer.com with Kelley Blue Book® My Wallet.

Take a self-guided tour.

See how Dealer.com helps you deliver personalized, data-driven marketing that enhances the consumer experience and improves revenue.

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

An Integrated Experience that Carries Across Sites

To fuel profits and convert more people to buyers, you need an intuitive, seamless car dealership lead generation experience that caters to all kinds of shoppers. When shoppers enter their information into Kelley Blue Book® My Wallet it’s automatically transferred into the Accelerate My Deal experience. My Wallet gives shoppers a personalized shopping journey. Accelerate My Deal helps consumers save time when they start their deal online. From credit application to valuing your trade-in, you can accelerate your deal online, so there’s less work to do once you’re ready to test drive and go.

Get more leads. Close more deals. Earn higher profits.

Convert browsers on your dealership website into buyers with Accelerate My Deal, a guided online shopping experience that establishes trust and transparency right out of the gate, resulting in more qualified, higher converting sales leads.

80% of consumers think it is a good or great idea to buy entirely online.² And with Accelerate My Deal, consumers can complete even more steps online, speeding up the deal for everyone.

When shoppers enter their information into Kelley Blue Book® My Wallet it’s automatically transferred into the Accelerate My Deal experience. Accelerate My Deal leads on average close at a 48% higher close rate compared to other internet leads helping dealers get more highly qualified leads and boost their profits. My Wallet gives shoppers a personalized shopping journey and Accelerate My Deal moves the shopper from journey to purchase.

Experience equals performance

Trusted by more than 5,000 franchise and independent dealers, and endorsed by more than 30 automobile manufacturers, Accelerate My Deal dealer leads drive 30% higher gross profits. To fuel those profits, and convert more people to buyers, you need an intuitive, seamless car dealership lead generation experience that caters to all kinds of shoppers. The guided workflow does just that, boosting lead conversion rates by 26% among dealers testing the new guided user experience, resulting in an 88% increase in leads submitted per dealer.*

* Conversion Rate, Lead Performance, and Lead Quality were studied across 120 participating dealerships during four 90-day Beta Testing Periods beginning May 4, 2020 and ending October 8, 2020.

By the numbers

0 M

visitors have synced their My Wallet profile on Dealer.com.¹

0 X

more likely to pencil a deal for Dealer.com websites with Accelerate My Deal.¹

0 X

more likely to submit a lead for Dealer.com websites with Accelerate My Deal.¹

0 %

higher close rate on average with Accelerate My Deal compared to other Internet leads.³

Analyze your website metrics.

A guide to using your Digital Storefront metrics to measure performance.

Getting Started with Features Shoppers will Love

Drive more qualified car buyer leads and close more dealership sales by improving transparency about your products and services with your customers at the start of their car buying process.

Monthly Payments

Adjust taxes and fees based on market zip code, and Include incentives along with personalized selections for conditional programs (e.g. military and loyalty cash).

Trade-In Values

Reduce friction of in-store trade-in value negotiations through Kelley Blue Book, the industry’s most trusted resource.

Secure Credit Decisions

Capture customer data and submit directly to preferred lenders. Customers can choose to complete a full credit application or short form inquiry to pre-qualify based on a dealership’s financing criteria.

Monthly F&I Offerings

Showcase F&I products online and give consumers the ability to factor them into their monthly payments.

Remote Communication Tools

Assist shoppers through deals and boost your virtual car sales from anywhere with live Video Chat and Co-browsing capabilities. More effective than just talking over the phone, shoppers can chat face-to-face and share their screens as you guide them through the deal creation process.

Reservation, Test Drive, and Deposit

Shoppers can reserve a vehicle without a deposit and schedule a test drive or an appointment for final close and pickup.

Seamless, Streamlined Deal Flow

Say goodbye to manual data entry and duplicate leads. By pairing Accelerate My Deal and VinSolutions CRM & Desking, you can eliminate repetitive tasks and smooth the way for faster deal-making. No matter how many times the shopper updates their deal, you’ll see all their activity in a single customer record in your CRM. Now you can allow your staff to pick up the online deal without missing a beat. Or simply text or email a personalized deal directly from CRM.

Specialized Support for Optimal Results

Our Performance Managers will review your digital retailing experience with your team. Then, we’ll work with you on deal-making strategies that help drive more sales, including:

We deliver results.

We deliver retail solutions that are easy to incorporate so dealers are set for success from day one. Learn how a guided retail experience simplifies the sales process and drives more qualified, higher converting car sales leads and more profit potential.

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Connect with Dealer.com.

¹ Google Analytics (Dealer.com Aggregate Account) Jan. – Jun. 2023.

² Cox Automotive Car Buyer Journey (2022).

³ Cox Automotive Product Analytics. Accelerate My Deal Lead to Close Analysis using VinSolutions sales data. Data from Jan to June 2023. Analysis performed August 2023.