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Blog

3 Steps to Optimize Your CTAs on the VDP

In today’s mobile-first world, your Vehicle Detail Page (VDP) needs to do more than just look good. It needs to work smart. Shoppers are browsing on their phones, and every button, banner, and sticky action plays a role in either helping or hindering their journey. Here are three practical steps to streamline your CTAs and

2025 EV and Hybrid Insights

Blog

2025 EV & Hybrid Insights

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While

The Power of My Wallet and Accelerate My Deal on Dealer.com

Kelley Blue Book® My Wallet offers shoppers the opportunity to start a lead on Autotrader.com, KBB.com or a Dealer.com website. They can seamlessly carry their information through each platform, integrating with Accelerate My Deal on Dealer.com to complete the deal flow. With the data all in one place, your team can build trust with your

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Gain More Gross Profit Per Deal from Ready-to-Buy Shoppers

Did you know ready-to-buy shoppers are more likely to convert and bring in an average of $288 more gross profit per deal than other online leads? The key is to find as many of those shoppers as you can and focus your efforts on getting them down the path to purchase. One great way to

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Close Deals Faster with Personalized Terms

Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization. You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in

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Countdown to Conversion with Vehicle Search Personalization

With Dealer.com, your dealership ensures shoppers find what they’re looking for on your site no matter how they browse, search or carry their shopping experience from site to site. How AI-Powered Website Personalization Works Experience Optimization, also known as Dealer.com’s website personalization engine, works by taking a visitor’s previous shopping activity from Autotrader, KBB.com and

Sizzle Blog Feat Image

On to the Next One: Converting Lead After Lead with Personalization

Personalizing the shopper experience online gives car shoppers the flexibility and options they’re looking for and helps take them seamlessly from first click to conversion.

Dealer.com Intelligent Website Optimizer One Sheet

Infographic

Intelligent Website Optimizer Info Sheet

The Intelligent Website Optimizer helps you take control of your website performance with actionable insights and guided improvements. By analyzing real user data, the tool identifies performance opportunities across your site and provides easy-to-follow recommendations through an intuitive interface. Whether working independently or alongside a Performance Manager, you can implement changes quickly and track results with confidence. .

TAG-certified-against-fraud

Dealer.com Continues its Commitment to Combating Ad Fraud with TAG Recertification

Dealer.com, the premier auto industry digital marketing solution, remains the only automotive advertising company to attain this important certification from TAG.

Preparing for Tariffs – Essential Tips for Automotive Dealers

Blog

Preparing for Tariffs: Essential Tips for Automotive Dealers

Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and

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