What is the ADA?
Title III of the Americans with Disabilities Act prohibits discrimination of disabled persons in “places of public accommodation,” which in today’s digital age, is inclusive of both a business’ online properties as well as their brick and mortar locations. Businesses who fail to comply with ADA-established Web Content Accessibility Guidelines (WCAG) are subject to potential litigation. Last year alone, the number of Federal Web Accessibility lawsuits tripled.
Website Technology and ADA Compliance
Compliance management is a collaboration between you and your technology partner.
As your technology partner, Dealer.com is always iterating to increase platform accessibility. For more than a year, Dealer.com Websites have undergone many ADA-specific updates natively within our platform, creating a foundation for a more compliant experience through our new Design System. Here are a few examples of the enhancements we’ve made:
- Text and background colors and contrast ratios are within the guidelines set by the ADA’s Web Content Accessibility Guidelines (WCAG).
- Forms are built to be navigable via keyboard alone.
- Updates to Dealer.com’s Composer content management system have resolved many other platform-related compliance issues, such as making overlays distinguishable from their backgrounds.
Website Content and ADA Compliance
While Dealer.com continues to prioritize accessibility, this is only a portion of the front-end user experience that is subject to compliance requirements. Dealers are responsible for the content on their website, because it is constantly in flux. Separately, dealers are also responsible for ensuring that third-party plug-ins are compliant with the ADA.
Our Accessibility Solution
Dealer.com’s Website Accessibility Solution ensures dealers securely navigate ADA Compliance while delivering a premium, personalized digital storefront experience for consumers of all abilities.
Powered by AudioEye, the industry’s most experienced accessibility experts, our solution includes both a toolbar and a managed service, which safeguards dealers with accessibility protection and constant vigilance across the entire website experience. By applying regular automated and manual accessibility testing along with assistive technology like screen readers, this solution takes the guesswork out of compliance management, and lifts any burden off the dealer. Features of our solution include:
A certification badge informs end-users that the website is compliant and continuously monitored by third-party digital accessibility subject matter experts, to substantially conform with Web Content Accessibility Guidelines (WCAG).
Manual Accessibility Testing
Manual Accessibility tools test the website using specific browser combinations that help ensure the user experience is evaluated in ways that provide the highest level of coverage for the most common use-cases.
In addition to ensuring the website maintains an optimal user experience for all, the toolbar presents all site visitors with options to personalize their user experience. Many of the features made available from the toolbar further improve WCAG compliance and, most importantly, provide end-users with customization options that allow them to tailor the user experience to meet their needs, regardless of their individual abilities.
Included within the suite of tools, our solution supports a 24/7 web accessibility helpdesk that provides end-users with options to submit accessibility-related issues, which further mitigates compliance risk.