Skip to content

AUTOTRADER
DEALER.COM
DEALERTRACK
KELLEY BLUE BOOK
vAUTO
VINSOLUTIONS
XTIME
MANHEIM

Support
1-855-COX-AUTO

1-855-Cox-Auto
Get Started
Login

SOLUTIONS
- Solution Overview
- Cox Automotive Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
INTEGRATIONS
RESOURCES
- Resources
- Cox Automotive Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
ABOUT US

Get Started Login

Support
1-855-COX-AUTO

Search

Get Started Login

Home / Advertising / Page 3

Advertising

Filter By:

Topic

Change Management
Consumer Experience
Data and Insights
Dealer Experience
Efficiency
Industry
Integrations
Marketing/Advertsing
Partnerships
Product
Tips & Best Practices

Resource Format

DDC_2021_Video-Advertising_Video-Sizzle-Reel_FREEZEFRAME_1920x1080_v2[1]

Video Advertising

Video Advertising Bring your inventory to life everywhere shoppers consume video content with industry-leading video creation tools and exclusive consumer insights. Turn Video Views into Sales Opportunities Give in-market shoppers a front row seat to your inventory and dealership services. With digital media consumption at record levels, getting your campaigns in front of shoppers consuming video has never been more important, or more accessible. Dealer.com’s flexible video…

thumbnail

Blog

Advertise with Digital Expertise and Flexibility

The automotive industry is resilient. No matter what headwinds the country is facing, where your dealership is located, or what models are sitting on your lot, there is a consumer to match your inventory. To make this happen, you need to connect your vehicles and dealership services with in-market shoppers. Is your dealership’s digital advertising up to the task?

Man with glasses at laptop

Blog

Advertise with Precision and Consistency

While market forces are challenging dealers to invest more wisely, precision advertising connects the right shopper to the right vehicle or service at the right time, every time. Find out more about how our team can help maximize your dealership’s potential.

Dealer-Products-Managed-Services

Blog

Clear 4 Digital Marketing Hurdles for Success Today

Today’s environment is challenging. The 2020 Cox Automotive COVID-19 Consumer Impact Study reported we’re dealing with tight inventories as well as fewer in-market shoppers — 20 percent of consumers were in-market to purchase a vehicle in March, while early August reported 15 percent in-market. To combat numbers like that, you need your digital marketing on-point and working for you.

Video Ads 3 blog post image

Blog

Questions to Ask Yourself Before Investing in Digital Video Advertising

By Jon Torrey, Dealer.com Senior Product Manager Digital video advertising has proven to be an effective channel for reaching audiences and converting new customers. Given its track record for success, there is a surprising shortage of companies taking advantage of the medium. The reason why is simple—they do not have the video assets or production capabilities to do so. This hurdle means video advertising is a historically

800×500 Kate Quinn 04.22.2020

Blog

Craft Effective Digital Marketing Communications in a Changing Environment

With government and public health updates being released every day, you may feel the need to follow this lead and share all the steps your dealership is taking to protect and support your customers. You know what you want to say, so the next issue to address is how you say it.

DDC Miranda Jonswold blog 800×500 04.21.2020

Blog

Best Practices for Engaging Customers Through Social Media

While social distancing guidelines remain in place, people have become increasingly reliant on digital tools and resources to feel connected. Enter: social media.

Video Ads blog post image

Blog

Video Advertising for Tier 1 and Tier 2: The Dealer.com Advantage

Video advertising isn’t just for Tier 3 dealers. It can also help Tier 1 and Tier 2 organizations—OEMs and regional dealer groups—to localize brand-level video content, launch video campaigns quickly and at scale, and monitor performance.

Screen Shot 2020-04-14 at 10.43.20 AM

Blog

Data, Insights and Opportunities in the Age of Social Distancing

The US is a diverse place, and as a result, we see diversity within Dealer.com data. While we’ve generalized our findings in this post, every dealership’s story about the impact of COVID-19 will be slightly different. You can apply our findings through the lens of your business and your market to help define your digital marketing strategies moving forward.

DDC20-0030_Website-Updates_Advertising_Video_1200x720_v1

Webinar

Webinar: Reaching Remote Consumers Through Video Advertising

Current events have disrupted the car buying journey. While social distancing, customers are less likely to visit your dealership, but will spend more time shopping online. Video advertising is one of the best ways to continue reaching them, but to stay competitive, your dealership will need flexible tools that allow for quick adjustments to campaign

DDC20-0035_Thought-Leadership-Campaign_Scott-Blodgett_Insight-Page_900x600_V1

Blog

Digital Advertising as the Car Shopping Experience Evolves

By Scott Blodgett As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic. The methods in which we research, shop and buy things – including cars – have already

Screen Shot 2020-04-10 at 9.51.56 AM

Blog

Prioritize Relevant and Current Content on Your Digital Channels

Whether you have mandated store closures in heavily impacted areas in the country, you are located in an area where the concern is growing, or in a location where it’s business as usual, you need to be digitally present.

DSS20-0006_DDC_Video-Advertising_Webinar_Email-Header_600x250_v2

Blog

Be Present: Leverage Digital When Consumer Behavior Changes

By Mark Bernstein and Ben Gilbert As shoppers follow public health guidelines and practice social distancing, local automotive businesses are experiencing a noticeable shift in consumer behavior. More are turning to online search and news for answers to their questions and solutions to their needs, resulting in increased search volume and media consumption. However, as

DSS20-0006_DDC_Video-Advertising_Blog_Social-Image_1200x628_v1_03.25.2020

Blog

Video Advertising: Connect Your Audience with Your Inventory

“Help Me Sell More Cars” is Evolving From the industry’s earliest days, dealerships have had the same singular goal: sell more cars. And, while increasing sales is probably still at the top of your priority list, the goal has shifted in recent years. Now, you want to sell more cars while maintaining or, better yet,

586504_DDC_BrandGraphicsfor2BlogPosts_AB_1_800x588_FINAL

Blog

Turn Details Into Deals

Dealer.com engineers use A/B Testing to inform design and boost lead conversion on the new Vehicle Deal Pages By Jon Ferry and Casey Corcoran, Dealer.com Web Platform and User Experience Team Dealer.com’s Web Development and User Experience teams use several different quantitative and qualitative research methods to identify solutions that best meet the needs of

Google My business

Blog

What You Need to Know About Google My Business and Store Visit Tracking

Google My Business (GMB) has long been one of Google’s key tools for business listings. A verified and well-managed GMB listing makes your dealership easier to find online, lets you engage with customers through messages and Q&A, helps support your advertising performance and can improve your search visibility. But in addition to these benefits, recently

Stop bots

Blog

Learn about the impact of advertising fraud and discover how you can protect your digital investment.

If you’re employing digital advertising in your marketing strategy, you know what a powerful tool it can be and how it makes it easy to track your return on investment. But with the rise in advertising fraud, who’s protecting your investment? This white paper will tell you more about why it’s more essential than ever

DDC-Google-Dealer-Guidebook-Insights_TN

Blog

Learn about Dealer.com’s strategic approach to advertising best practices.

In today’s digitally driven world, it’s more important than ever for dealers to maximize the ROI from their digital advertising investment. Google’s Dealer Guidebook was designed with the goal of helping dealers to utilize Google’s products and channels to generate and capture shopper demand efficiently and effectively. Learn how Dealer.com can act as your dealership’s

KerbeckSubaru_CaseStudy_ManagedSocial

Blog

Learn how Kerbeck Subaru enhanced their social media marketing strategy with Dealer.com Managed Social.

Kerbeck Subaru recognized the need to strategically enhance their social media marketing strategy. Learn how a partnership with Dealer.com‘s Managed Social team helped them take their social media presence to the next level. Download the Case Study

DDC_Advertising_Data-Driven_Video

Blog

Dealer.com Data-Driven Digital Advertising

Dealer.com acts as your dealership’s very own automotive advertising agency, making it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

SOLUTIONS

Dealership Websites
Digital Marketing Services
Automotive Marketing Services
Digital Retailing

COX AUTOMOTIVE

Integrations
About
Careers

RESOURCES

Resource Center
Client Resources

CONTACT US

Contact Us
Support
Help Center
Request a Demo

HEADQUARTERS

COX AUTOMOTIVE
6205 PEACHTREE DUNWOODY RD.
ATLANTA, GA 30328

Terms of Use
Privacy Policy
Do Not Sell My Info
Responsible Disclosure Policy

© 2025 Dealer.com, Inc. All Rights Reserved.

Follow us on https://www.facebook.com/dealerdotcom/
Follow us on https://www.linkedin.com/company/dealer-com
Follow us on https://www.youtube.com/dealerdotcom/
Follow us on https://twitter.com/DealerDotCom