Dealer.com integrates auto retail’s top-performing advertising, inventory merchandising, and digital retailing tools into a connected and intuitive website platform that empowers Toyota dealers to successfully attract, engage, and convert online vehicle shoppers. With its unsurpassed technology, service, and data integration, this connected solution makes every aspect of automotive retailing more profitable for Toyota retailers and more enjoyable for Toyota shoppers.
A Complete and Connected Solution.
- Access to digital solutions that attract and engage customers at every critical touchpoint, and a streamlined vehicle purchase process that frees dealers to focus on customer service and core business operations.
- Access to industry-exclusive Seamless Website technology that delivers a customizable, device-specific experience.
- Exclusive access to integrated digital retailing tools that streamline and simplify the online to in-store path to purchase.
- The most comprehensive reach in automotive digital advertising.
- Integration with Toyota incentives data – we receive a monthly non-framed-in incentives data feed aligned with national promotions that is indexed by search engines.
- The deployment of creative assets to dealer slideshows that reflect Tier I and regionally-based promotions.
Engage and convert, on any device.
Dealer.com Seamless Websites turn shoppers into buyers, initiating deals through a complete digital retailing experience.
Combining the simplicity of responsive design with the power of a customizable mobile experience, Seamless Websites fuel optimal engagement on every device. Every screen experience and website component is fully controllable from a central dashboard within ControlCenter.
The industry’s leading online to in-store deal-making solution.
Dealer.com Seamless Websites featuring Digital Retailing powered by MakeMyDeal drive shoppers down the path to purchase by initiating and making deals online. Fully controllable and configurable for dealers, Digital Retailing combines payment, trade, financing, and deal-making tools to increase shopper engagement and generate stronger leads and more sales. Key features:
- Online vehicle shopping cart
- Search by payment with real-time payment calculations
- Accurate trade-in offers
- Secure finance applications
- Online vehicle deposit tools
- Effective deal-starting and deal-making online tools
Attract every in-market shopper.
Dealer.com Advertising draws from groundbreaking data-targeting technology to identify likely buyers in your market, and reach them with optimally timed, vehicle-specific ads across every key digital channel — from search engines, to vehicle research sites, to social channels.
Dedicated professionals partner with you in the process, optimizing your media mix based on performance and your particular strategy, and proactively managing campaigns to ensure your inventory consistently reaches the most relevant shoppers.
Optimize performance through the power of partnership.
Managed Services delivers added capacity and capability — from Content and Creative services that power monthly campaigns, to Managed SEO that dramatically elevates website visibility and performance, to Managed Social that increases brand loyalty and exposure. The power of these services is proven to dramatically elevate digital traffic and leads.
Complete visibility and control.
Your Dealer.com solution comes together in ControlCenter, which anchors your digital dealership through an intuitive interface, robust training resources, complete configurability to your specific preferences, and the leading analytics in automotive.
Through a simple web-based login, ControlCenter makes it possible to effortlessly adjust your vehicle merchandising, view ad performance and update your advertising portfolio accordingly, or build and optimize webpages across your desktop, tablet, and mobile experiences. When it’s time to analyze your performance, analytics illuminate the insights that matter most to your particular digital strategy—from your website engagements and lead flow, to competitive benchmarks that help you identify new marketing opportunities.