Dealer.com’s Facebook Advertising solution is specifically tailored for automotive. These campaigns are aligned with your specific sales strategy with ads that are deep-linked to your inventory. Ads are generated dynamically based on customers’ interests and behaviors on Facebook, whether they have visited your website before or not, actively influencing their path to purchase.
Dealer.com Video Advertising gives you the ability to build brand and inventory awareness in your market in a dynamic and engaging format. Shoppers who view video are 1.81x more likely to purchase than non-viewers1 and have an average click-through rate (CTR) of close to 2%; one of the highest click-through rates of all digital ad formats. People who watch your video for 3 seconds or longer have a CTR of 8%.2 Dealer.com Video Advertising campaigns can align with your specific sales strategy, in multiple formats, available on both mobile and desktop devices.
1 Source: Source: 2013 Google Study “Digital Drives Auto Shopping”
2 Source: Internal Dealer.com Data