In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) powered by advanced AI, enabling smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.
From Buzzword to Backbone
As highlighted by Cox Automotive leaders, CDPs have evolved from industry jargon to something essential dealers must have access to. Cox’s native CDP unifies data from across its brands—Autotrader, Kelley Blue Book, Dealer.com, and more—into a single, real-time customer profile. AI-driven analytics provide Dealer.com customers with a continuously updated, 360-degree view of their shoppers without needing to rely on third-party tools or manage complex integrations.
Embedded Intelligence, Seamless Experience
Unlike standalone CDPs that require separate logins, training, and upkeep, Cox’s CDP is embedded directly into the tools dealers already use—like VinSolutions CRM, Dealer.com websites, and digital retailing platforms. This native integration allows Dealer.com to deliver real-time behavioral insights and predictive intelligence that drive smarter marketing, more relevant messaging, and ultimately, better customer experiences.
AI That Works for You
AI is the engine that turns data into action. Cox Automotive’s CDP fuels AI-powered tools like VinSolutions Predictive Insights and Dealer.com’s advertising, enabling dealers to reach the right customer with the right message at the right time. AI optimizes ad spend, automates follow-ups, personalizes website content, and even predicts shopper intent, helping Dealer.com customers do more with less to boost efficiency and profitability.
Dealer.com Advantages
Dealer.com customers can activate the full power of Cox Automotive’s CDP without needing to purchase or manage additional systems:
- Advertising: Dealers using Dealer.com Advertising benefit from AI-powered audience targeting and media optimization. Campaigns dynamically adjust based on shopper behavior across Autotrader, KBB, and Dealer.com, resulting in 2.7X more website visits.
- Websites: Real-time personalization (like tailoring inventory, banners and service content to each visitor’s preferences and behaviors) boosts VDP views by 3x and leads by 2x.*
- nVision Reporting: All Dealer.com products come with nVision analytics, powered by CDP data and AI-driven insights, helping dealers understand shopper behavior, forecast trends, and measure campaign performance with greater accuracy.
Built for the Future
Cox’s CDP strategy isn’t just about today, it’s about future-proofing dealerships. All Dealer.com products come with nVision analytics, powered by CDP data and AI-driven insights, helping dealers understand shopper behavior, forecast trends, and measure campaign performance with greater accuracy.
Want to Learn More?
Here are two insightful interviews, Susan Blue, Vice President of Dealer Sales and Operations, and Jade Terreberry, Senior Director of Strategic Development at Autotrader and Kelley Blue Book, break down how Cox Automotive’s native CDP and AI capabilities are transforming the dealer experience.
*Statistics based on a Dealer.com study of 524 franchise dealers who subscribed to Experience Optimization over a six-month period beginning January 1, 2020 through June 30, 2020. During the study, website visits where shoppers we exposed to personalized content through Experience Optimization saw increased website engagement and digital retailing activity.
