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Consistent Experiences. Powerful Insights. Expert Partners.

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Dealer.com is part of a powerful ecosystem of retail solutions from Cox Automotive

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Our Solutions

Grow relationships and improve revenue with insights and strategy powered exclusively by Dealer.com and Cox Automotive. Deliver the right message to the right consumer at the right time with personalized dealership websites, data-driven advertising, and agency-quality managed services. 

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Personalized Websites

Build a fast, modern website that customers will want to use and take what you know about their shopping experience to personalize what they see. Work with professionals who know your business and how to create an online retail experience that will bring in more qualified leads.

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Precision Advertising

Advertise your dealership to customers where they already spend time online, then show them exactly what they’re looking for based on who they are and what they’ve already been browsing across the internet. Give them the information they need to choose you for the vehicle or services that meet their needs.

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Marketing Services

Get the most value from your marketing dollar with a team of experts behind you. Work with people who understand your dealership’s needs and have the online marketing know-how to help you stay competitive. From websites to search engines to social media and beyond, our people work to build your success.

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Digital Retailing

Build trust and confidence by letting consumers choose how they want to purchase and do as much of their deal online as they want with a modern, easy-to-use shopping experience. Access exclusive Cox Automotive data and insights to guide each customer from start to finish.

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Cox Automotive
Deal Central

Experience the technology, insights and guidance from our most powerful retail solution.

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We’d love to help you optimize your sales and profitability.

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Your Goals Matter.
Let’s Crush Them Together. 

Engaging customers and turning them into buyers takes the right combination of technology, data and expertise. Identify your top opportunities to discover the solutions that meet your dealership’s needs and help you achieve your goals. 

Personalize the customer experience.  

A truly personalized, responsive website driven by customer data is a key automotive marketing solution that increases views, engagement and the likelihood of penciling a deal. 

start personalizing my website

Advertise with precision.  

Connect with in-market shoppers across the internet with data-backed automotive digital marketing including display and retargeting, paid search, video, social media. 

start improving my advertising impact

Work with automotive marketing pros.  

Keep your staff focused on what they do best and let our team of car dealership marketing experts take on tasks including website management, SEO, content and creative, and social and reputation management. 

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Deliver seamless digital retailing.  

Accelerate My Deal lets consumers follow their preferred path to purchase across Autotrader, Kelley Blue Book, and Dealer.com with Kelley Blue Book® My Wallet.  

start speeding up my deals

Get actionable insights.  

Track the performance of your automotive digital marketing initiatives with more than 180 KPIs on the nVision digital analytics platform.  

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Improve your search visibility.  

With a full suite of powerful SEO marketing tools, you can improve your website’s organic search rankings to improve local reach and website traffic. 

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Develop agency-level creative.  

Work with a team of professionals who combine automotive digital marketing expertise with creativity and strategy to produce high-quality campaigns and creative assets. 

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Help shoppers visualize your offerings.  

Take car dealership marketing to the next level with video advertising solutions that give shoppers a closer look at your inventory and service offerings. 

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Dealer.com
integrates with other technologies

Cox Automotive streamlines operations from inventory acquisition to marketing and sales, enhancing efficiency and helping departments achieve their objectives, delivering significant benefits to the dealership.

SEE OUR INTEGRATIONS

Better Experience.
Better
Bottom Line.

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greater lead submission

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higher close

Resources

Get the knowledge you need to help grow your business and be ready for what comes next.

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f150CouponMarketing 2m Read

Why Your Website May Not Be Search Friendly—and What to Do About It 

Considering that consumers spend most of their vehicle-shopping time online,* it’s vital for dealerships to make the information on their websites easy to find. Yet many unintentionally limit their reach by embedding key promotional messages within image files. While these visuals may look polished, they can affect SEO discoverability and limit the dealership’s reach.  The
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AMI-case-study thumb 1m Read

Boosting Visibility and Conversions with HTML-Optimized Landing Pages

This case study details the synergy between Dealer.com Managed Services SEO and Paid Search for driving organic and paid search performance.
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For the Road Forward – Click to Close with Noah Lee 2m Read

Turning Clicks into a Close

Hosted by Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, and featuring Noah Lee, Senior Director of Product Consulting at Cox Automotive, the recent For the Road Forward podcast episode explores how first-party data and AI are reshaping the car-buying journey. Below are a few highlights on how Dealer.com customers can activate these
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Get started with Dealer.com

We’d love to help you optimize your sales and profitability

Take a Guided Demo

Create a custom demo to see how Dealer.com helps you deliver personalized, data-driven marketing that drives better customer experiences and better revenue.

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Talk to a Cox Automotive Rep

Schedule a time to discuss how VinSolutions and the Cox Automotive portfolio of products come together to help you achieve your business goals.

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Talk to a Cox Automotive Rep

Schedule a time to discuss how Dealer.com and the Cox Automotive portfolio of products come together to help you achieve your business goals.

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