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Sizzle Blog 3 image

Close Deals Faster with Personalized Terms

Our digital retailing tools, like Accelerate My Deal, let car buyers complete as much of their deal online as they want. Provide them with an easy-to-use shopping experience, enhanced by exclusive Cox Automotive data and insights for personalization. You can help customers move down a personally tailored purchase path from browsing to payment calculation, trade-in

Sizzle Blog 2 image

Blog

Countdown to Conversion: AI Personalization That Meets Every Shopper Where They Are

With Dealer.com’s AI-powered Experience Optimization, shoppers see the most relevant vehicles, offers, and content the moment they land on your site—no matter how they browse or where they started their journey (Autotrader, KBB.com, or your own website). Advanced AI analyzes every click and interaction to deliver a truly personalized experience. How AI-Powered Website Personalization Works

Sizzle Blog Feat Image

On to the Next One: Converting Lead After Lead with Personalization

Personalizing the shopper experience online gives car shoppers the flexibility and options they’re looking for and helps take them seamlessly from first click to conversion.

TAG-certified-against-fraud

Dealer.com Continues its Commitment to Combating Ad Fraud with TAG Recertification

Dealer.com, the premier auto industry digital marketing solution, remains the only automotive advertising company to attain this important certification from TAG.

Preparing for Tariffs – Essential Tips for Automotive Dealers

Blog

Preparing for Tariffs: Essential Tips for Automotive Dealers

Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and

Get Ready for the Shift – Why Dealers Must Rethink Ad Budgets Ahead of the 25_ Auto Tariff

Article

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the

DDC_Compliance_Guide_Image3_v3

Advertising and Marketing Compliance for Dealerships

The regulatory landscape is undergoing some recent changes, but it’s still important for dealerships to comply with federal and state laws. A culture of compliance not only protects your business from fines and fees, but it also helps preserve your reputation with consumers. The transparency and care that go into regulatory compliance reflect healthy business

2024-DDC CBJ Infographic Image

TOP 4 TAKEAWAYS FROM THE 2024 CAR BUYER JOURNEY STUDY

Last year, car buyers encountered high prices, high rates, and low inventory. In 2024, there was more inventory and increased cross-brand shopping. The future remains uncertain, particularly in a post-election context. Based on the research from the 2024 Cox Automotive Car Buyer Journey Study, now in its 15th year, we offer insights and recommendations for

Managed Services Overview Thumbnail

Info Sheets

Managed Services Info Sheet

Dealer.com Managed Services deliver specialized marketing expertise and strategy aligned to your dealership’s goals.

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Guide

2025 Compliance Guide

Get ahead of your dealership’s compliance obligations by downloading a reference guide featuring best practices, tips, and more. Fill out this form to access your free copy.

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