Digital Marketing in 2022
Cookies, Personalization and Connected Experiences
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Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts.
With Google and Apple in particular enacting far stricter consumer-data policies – and states proposing regulations as well – dealers must rely on partners that can put their first-party data to use and eliminate dependency on third-party cookies and other non-targeted technologies. Just like 20 years ago, when many dealers first launched websites, the magnitude of change around data and privacy today will require the same levels of focus.
During this webinar, an expert from Dealer.com will talk about: