Seismic shifts are reshaping the automotive digital-marketing and retailing landscapes. With consumer privacy and seamless user experiences now a highest-level priority, it’s critical for dealers to understand the data and insights available to them – and ensure they’re integrating those insights into their marketing efforts.

With Google and Apple in particular enacting far stricter consumer-data policies – and states proposing regulations as well – dealers must rely on partners that can put their first-party data to use and eliminate dependency on third-party cookies and other non-targeted technologies. Just like 20 years ago, when many dealers first launched websites, the magnitude of change around data and privacy today will require the same levels of focus.