Skip to content

AUTOTRADER
DEALER.COM
DEALERTRACK
KELLEY BLUE BOOK
vAUTO
VINSOLUTIONS
XTIME
MANHEIM

Help
1-855-COX-AUTO

1-855-Cox-Auto
Get Started
Login

SOLUTIONS
- Solution Overview
- Cox Automotive Deal Central
  
  Be one of the first dealers to experience the technology, insights and guidance from our most powerful retail solution yet.
  Learn More
INTEGRATIONS
RESOURCES
ABOUT US

Get Started Login

Help
1-855-COX-AUTO

Search

Get Started Login

Home / Advertising / Page 2

Advertising

Filter By:

Topic

Change Management
Consumer Experience
Data & Insights
Data and Insights
Dealer Experience
Digital Retailing
Distance Retailing
Efficiency
EV & Hybrid
Fixed Operations
Industry Insights
Integrations
Inventory
Marketing
Marketing/Advertising
New User Resources
Partnerships
Product
Profitability
Tips & Best Practices

Product

Accelerate My Deal
Advertising
AMP
Digital Retailing
Digital Storefront
Ecommerce
Local SEO
Managed Services
Managed Services: Premium SEO and Premium Content & Creative
My Wallet
Review Widget
Websites

Resource Format

Article
Blog
Case Study
eBook
eBooks
Guide
Info Sheets
Infographic
Press Release
Research
Video
Videos
Webinar

SmartDisplayAds

Blog

3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace

Stop us if this sounds like you: “Overhead is up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at earning OEM performance award bonuses!”

AdvertisingonFacebook

Blog

Why Your Car Dealership Should Be Advertising on Facebook

Simply put, if you aren’t advertising on Facebook you’re missing out. Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer number

nGaugeAdvertising

Blog

What Happens When Display Advertising Gets Even Smarter

It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter. Let us explain. In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the website visit “score”,

SummerDigitalAdStrategy

Blog

3 Steps to Fuel Summer Sales Success with a Tailored Advertising Strategy

Summer and car shopping go together like the Fourth of July and fireworks. It’s practically tradition. Our data shows that over the past three years, shopper visits to our network of dealer websites between May-August have increased on average 14 percent compared to the months between January-April. In 2014, there was a 36 percent shopper

PartnerwithAllMajorSearchEngines

Blog

Why Your Digital Marketing Provider Should Partner with All Major Search Engines

Add Bing’s 2017 Channel Partner of the Year North America award to our trophy case. The award is recognition of our long-standing collaboration with Bing – a relationship we are very proud of, as we are with all of our partnerships with major search engines. Yes. We know we’re patting ourselves on our backs here.

RameyAutoGroupCaseStudy

Blog

Learn how switching to a connected digital marketing solution drove 2X more leads and increased digital performance

Ramey Auto Group believed the right digital marketing partner could help them do more than just increase lead flow. They sought a combination of high-performing technology, data-driven insight, and strategic guidance to both fuel their lead pipeline and position them for long term success. Read this case study to find out how Ramey Auto Group’s

AwardsAndAccoladesArticle

Blog

4 Ways to Make the Most of Third-Party Vehicle Awards

It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs to

Dealer.com-TAG-Registered

Blog

How Dealer.com Is Taking Strides to Fight Digital Ad Fraud

Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1. More recently, WhiteOps (an industry leader combating digital advertising fraud) reports

170011_WEB_2017SuperBowlInsightsArticle_FINAL

Blog

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event in

113468_160727_WEB_StrategicAdvStepsToDeployHolidaySeasonInsightsArticle_FINAL

Blog

How to Tailor a Winning Holiday and Year-End Advertising Strategy

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on the seasonal demand of deal-seeking shoppers that are inspired by holiday sales events. To take advantage of this holiday shopping motivation and behavior, the majority of which begins with consumers researching vehicles on

Social-Media-Marketing-Best-Practices

Blog

Evolving Your Marketing Strategy with Social Media

There are 1.7 billion active monthly Facebook users and another nine hundred million using Twitter, LinkedIn, and Instagram. To put it another way, about 37 percent of the world’s population are using at least one of these social media platforms. Of this 37 percent, a significant portion are actively shopping for goods and services –

darcars-case-study

Blog

Learn how Dealer.com, DARCARS and Facebook partnered to employ Facebook Dynamic Ads to increase and control website traffic.

Dealer.com, DARCARS and Facebook partnered to integrate Facebook Dynamic Ads—a new and innovative digital marketing product—into DARCARS’s existing advertising platform. The following case study shares how Facebook Dynamic Ads addressed each of DARSCARS’ digital advertising goals and proved incredibly successful as an accompanying advertising strategy.

160348_DDC_SummerHeat2016_blogpost_MC01_4ROUTE

Blog

3 Steps to Help You Make the Most Out of Your Summer Retargeting Strategy

Every retail industry has its time to shine during the year. Summer happens to be that time in the auto industry. With shopper traffic and next year’s incoming inventory increasing with the temperature, car-buying and car-selling is top of mind. Your dealership knows this, but unfortunately, so do your competitors. An easy way to keep

160237_WEB_GoogleDealershipAutoAdsArticle_Insights_1000x750_FINAL

Blog

New Dealer Automotive Ads from Google Have Resulted in a 30% Jump in Click-Through Rates

On March 30, Google announced that it was releasing Model Automotive and Dealer Automotive ads. Model Automotive ads are “a new mobile ad format now available to all OEM automotive advertisers in the US,” but the Dealer Automotive ads are what’s exciting for the retail community. “Dealer Automotive ads let us [make the car buying

160060_DDC_AdExtensionsBlog_COLORBG_Feature_700x394_FINAL

Blog

The Most Important Factors Affecting Your Ads’ Ranking on Google

QS x MB = AR No, this isn’t the new slope-intercept form and there won’t be a quiz at the end of this article. We’re here to talk paid search ad performance and the simple equation above is very important to your success. Let me make it a little clearer: Quality Score x Max Bid

150087_WEB_FiveAdvertisingTipsToMoveUsedInventoryBlog_FINAL

Blog

5 Advertising Tips to Help You Move Your Used Inventory

Remember 2012, when the automotive industry got an adrenaline shot to the heart a la Uma Thurman in Pulp Fiction? Following several years of unpalatable news, depressed growth, and a sputtering economy, the automotive industry rejoiced when numbers finally sprang up, specifically in one category: leases. Those deals had us jumping for joy as hundreds

15.PRD_.036_Insights_Graphic_MC01_4ROUTE

Blog

The Importance of Impression Share

When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory.

2015_07_31_AD_BUZZWORD_4ROUTE

Blog

Defining the Digital Advertising Buzzwords That All Dealers Should Know

Learn the industry's vocabulary, and understand which words to pay attention to, and which to avoid.

SUMMER_HEAT_CaseStudy

Blog

Learn How Hansel BMW of Santa Rosa Fueled Its Peak Sales Period with a Seasonal Ad Strategy

Learn how Hansel BMW of Santa Rosa fueled its peak sales period with a seasonal ad strategy, and a 50% credit.

15.PRD_.001_DLA_Insights_Center_Post_Image_FINAL

Blog

Delivering More Paid Search Power for Mobile with Google’s New Dealer Listing Ads

Google recently announced new search ad listing placements to its mobile search engine results pages to deliver a stronger user experience. Read on to discover what these new ads can mean for your overall digital strategy.

SOLUTIONS

Dealership Websites
Digital Marketing Services
Automotive Marketing Services
Digital Retailing

COX AUTOMOTIVE

Integrations
About
Careers

RESOURCES

Help
Insights
Evaluate
Training

CONTACT US

Contact Us
Help
Request a Demo

HEADQUARTERS

COX AUTOMOTIVE
6205 PEACHTREE DUNWOODY RD.
ATLANTA, GA 30328

Terms of Use
Privacy Policy
Do Not Sell My Info
Responsible Disclosure Policy

© 2025 Dealer.com, Inc. All Rights Reserved.

Follow us on https://www.facebook.com/dealerdotcom/
Follow us on https://www.linkedin.com/company/dealer-com
Follow us on https://www.youtube.com/dealerdotcom/
Follow us on https://twitter.com/DealerDotCom

Required form fields

Name

This field is for validation purposes and should be left unchanged.

Did you find what you were looking for?*

Not satisfied	Satisfied

This field is hidden when viewing the form

Email

This field is hidden when viewing the form

First Name

This field is hidden when viewing the form

Last Name

Great! What specifically were you looking for?

Sorry to hear that. What were you looking for?

Δ